Is automatic soap dispenser profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (49/100).

How competitive is the automatic soap dispenser niche?

7 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in automatic soap dispenser?

Top complaints mined from reviews: Durability, Dispensing Mechanism, Functionality-Overall. The return rate is 5.4% — above our launch gate.

When does demand for automatic soap dispenser peak?

Demand peaks in Jul–Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the automatic soap dispenser niche?

Listings span $7.31–$110.94; the average listing price is $56.54 (sweet spot $15–$100). The average incumbent carries 3,250 reviews — the moat a new listing must climb.

automatic soap dispenser

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$56.54

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 500K searches

Price range

Great$7.31–$110.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,250.25

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, automatic soap dispenser is a $1.3M/yr Amazon United States market (500K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

automatic soap dispenser market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 4.7%
Avg BSR: #165
Page quality: 0%
Prime: 94%
Sponsored: 69%
Out of stock: 1.2%
Avg brand age: 32 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

simplehuman83%
Unbound4%
AIKE3%
PZOTRUF3%
Newise3%
SUNLY2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +7.4% search growth over the last 90 days.

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top automatic soap dispenser search terms

simple human soap dispenser automatic155K/yr -8.3%6.6% conv.
simplehuman soap dispenser103K/yr +9.3%4.7% conv.
satisfyer pro 2charger cord magnetic for digital phone34K/yr +188.1%1.8% conv.
simple human soap dispenser59K/yr +20.5%4.8% conv.
simplehuman soap dispenser charger18K/yr +15.2%0.4% conv.
simply human soap dispenser17K/yr -0.7%6.2% conv.
simple human soap dispenser charger11K/yr +23.8%3.0% conv.
satisfyer 2 charger cord magnetic for digital phone43K/yr -75.7%3.6% conv.
satisfyer pro 2 charger cord magnetic for digital phone4K/yr +112.9%2.7% conv.
simple human dish soap dispenser9K/yr +9.2%3.6% conv.

All search terms

Top automatic soap dispenser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

simplehuman Liquid Sensor Pump 9 oz Automatic Soap Dispenser for Kitchen and Bathroom Touchless Motion Sensor Variable Dispense Rechargeable No-Drip Spout High-Grade Brushed Stainless Steel

simplehuman$66.354.2★1,244 rev

simplehuman 8 oz. Touch-Free Sensor Liquid Soap Pump Dispenser with Soap Sample Brushed Nickel

simplehuman$48.844.4★11,618 rev

simplehuman Liquid Sensor Pump 9 oz Automatic Soap Dispenser for Kitchen and Bathroom Touchless Motion Sensor Variable Dispense Rechargeable No-Drip Spout High-Grade Matte Black Steel

simplehuman$79.444.2★1,244 rev

simplehuman Liquid Sensor Pump 9 oz Automatic Soap Dispenser for Kitchen and Bathroom Touchless Motion Sensor Variable Dispense Rechargeable No-Drip Spout High-Grade Brass Stainless Steel

simplehuman$81.804.2★1,244 rev

simplehuman 9 oz. Touch-Free Rechargeable Sensor Liquid Soap Pump Dispenser Brushed Stainless Steel

simplehuman$58.454.0★12,189 rev

Newest

by launch date

Newise Automatic Soap Dispenser - 9 oz Rechargeable Touchless Liquid Soap for Kitchen and Bathroom with 3 Adjustable Dispensing Modes Stainless Steel

Newise$49.6150 rev

5mo ago

simplehuman Sensor Pump Foam 10 oz Automatic Foaming Soap Dispenser for Kitchen and Bathroom Touchless Motion Sensor Variable Dispense Rechargeable Aerating Foam Pump Brushed Stainless Steel

simplehuman$75.8438 rev

10mo ago

SUNLY Touchless Automatic Soap Dispenser Clog-Free Pump 0.2s Fast Sensor USB-C Rechargeable Smudge-Resistant Stainless Steel for Kitchen & Bathroom Soap Dispenser

SUNLY$47.40319 rev

1y ago

AIKE SensePro Automatic Soap Dispenser 12.8oz Spot Resist Matte Black

AIKE$31.891,511 rev

1y ago

YiKaiEn 6mm Magnetic USB DC Charger Cable 2.7ft Replacement Charging Cord

YiKaiEn$7.31708 rev

2y ago

What buyers say about automatic soap dispenser

What buyers praise and complain about, mined from review topics.

What buyers love

Dispensing Mechanism22%

“Quality dispenser”

Quality-Overall10%

“Excellent product”

Ease Of Use6%

“Easy to Use”

Design-Overall6%

“Sleek modern design”

Ease Of Cleaning5%

“Stays clean”

Charging4%

“Charging speed is good”

Efficiency4%

“This works well for small or more involved clean-ups”

Value For Money4%

“Great deal”

Advertised Vs Actual Product3%

“Works exactly as advertised”

Battery Life3%

“The battery life of this is really good”

What buyers complain about

Durability26%

“Did not last”

Dispensing Mechanism11%

“Terrible dispenser”

Functionality-Overall8%

“Stopped working”

Charging7%

“won't charge when plugged in”

Battery Life5%

“Battery die”

Value For Money5%

“It's not cheap”

Quality-Overall4%

“Poor quality only lasted 8 months”

Leak-Proof2%

“Leakage into battery compartment”

Jamming/Clogging1%

“CLOGS”

Size-Overall1%

“Its loose”

Top return reasons

Dispensing Mechanism30%

Charging16%

Functionality-Overall11%

Size-Overall7%

Product Condition5%

Color5%