Aunt Candle

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

+32.3%

Conversion, latest week

5.7%

Market size, estimated

$14Ka year

Peak month

December10.7× the quietest month

Top search term

aunt candle12K searches a year

Listings sell for $13.15 on average, from $8.18 to $19.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.15 that is $0 to $1K a year per listing.

Average price

$13.15under the $15 to $100 sweet spot

Price range

$8.18–$19.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.1%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #2,841 within Candles. It carries 440 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#2,841in Candles

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

440per listing

Listings tracked

25

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months