Is ate profitable to sell on Amazon United States?

The niche generates $649K/yr across 28 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the ate niche?

15 brands and 70 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in ate?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.

When does demand for ate peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the ate niche?

Listings span $14.02–$90.60; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.

ate

Worth a look

Shows low returns (0.8%), but soft demand (-24.3% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.42

avg listing price — sweet spot $15–$100

Price range

Great$14.02–$90.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great209.46

avg incumbent reviews — the moat a new listing must climb

Market size

Good$649K

$649K/yr · 1.5M searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, ate is a $649K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 52/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

ate market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $588K–$736K; units × avg price
Conversion rate: 1.5%
Avg BSR: #2,812
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 2.5%
Avg brand age: 36 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

18%

KPOP HEAVEN38%
DREAMUS12%
Genie music10%
MAKABAKA8%
Generic8%
JYP5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -24.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top ate search terms

stray kids album768K/yr -25.5%1.3% conv.
skz album168K/yr -24.0%0.7% conv.
straykids album125K/yr -13.4%0.8% conv.
ate81K/yr -13.2%0.1% conv.
stray kids albums90K/yr -28.1%0.8% conv.
skz albums40K/yr -16.9%0.5% conv.
album stray kids25K/yr -21.4%0.7% conv.
straykids albums22K/yr -33.7%0.6% conv.
stray kids ate album19K/yr -30.9%2.7% conv.
album de stray kids14K/yr -25.8%1.0% conv.

All search terms

Top ate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STRAY KIDS [SKZ IT TAPE DO IT (IT VER.) Standard Album] + Pre-Order Gift & 3 Extra Photocards Set

KPOP HEAVEN$26.154.8★304 rev

Stray Kids - ATE Album+Pre-Order Gift (Chk Chk ver.)

Genie music$28.054.8★455 rev

dreamus Stray Kids [ MAXIDENT ] STANDARD EDITION album HEART ver Black

DREAMUS$26.884.9★278 rev

STRAY KIDS KARMA [HOORAY Ver.] 4th Album + Pre-Order Gift & 3 Extra Photocards Set

KPOP HEAVEN$22.224.8★315 rev

Stray Kids HOP Album (SKZHOP Ver.) 10th Mini Album

MAKABAKA$21.624.9★304 rev

Newest

by launch date

Skz Album Merch Washed Cotton T-Shirt Fashion Pattern Shirt Retro Round Neck Tee Men and Women top (Black-F Large)

SNNRSUTU$17.327 rev

6mo ago

STRAY KIDS [2026 Seasons Greetings STAR LIGHT SUPER CLUB] + 3 Extra Photocards Set

KPOP HEAVEN$90.6022 rev

7mo ago

STRAY KIDS [SKZ IT TAPE DO IT (DO VER.) Limited Album]+Pre-Order Gift & 3 Extra Photocards Set

KPOP HEAVEN$37.2272 rev

8mo ago

Stray Kids - SKZ IT TAPE Album DO IT (PLATFORM PLVE Ver.)

Generic$16.0932 rev

8mo ago

KPOPBP DO IT Album Gift Box Merch Photocards SKZ Stickers Lanyards Keychains Gift for Boy and Girls Party Birthdays Decorations

KPOPBP$24.1644 rev

8mo ago

What buyers say about ate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Great quality, exactly as advertised”

Advertised Vs Actual Product18%

“Exactly what I wanted”

Value For Money16%

“Worth it”

Gifting Purpose14%

“Birthday gift”

Collectibles9%

“Lots of Inclusions”

Fun/Entertainment Experience4%

“Fun album”

Audio Quality3%

“sounded great without any scratches”

Adhesion/Stickiness2%

“The washi tape is so cute”

Size-Overall1%

“It fits everywhere else”

Add-Ons/Attachments1%

“it included so many accessories”

What buyers complain about

Size-Overall25%

“Very Small”

Value For Money13%

“It's expensive”

Advertised Vs Actual Product9%

“Also, the description is very misleading”

Print Quality6%

“definitely printed off”

Strength6%

“theyre supposed to be not as flimsy”

Wrinkles6%

“somewhat wrinkled from flimsy transport packaging”

Quality-Overall3%

“Cheapppp”

Material Quality3%

“This material is poor quality so it wont last long I dont think its worth 30$”

Arm Fit3%

“The arms at short”

Defective Material/Parts3%

“something obviously went wrong somewhere”

Top return reasons

Advertised Vs Actual Product31%

Size-Overall28%

Value For Money18%

Strap/String Quality4%

Product Condition3%

Quality-Overall3%

Material Quality3%

Gifting Purpose2%

Sleeve Fit2%

Display Colors2%

Common questions

Is ate profitable to sell on Amazon United States?: The niche generates $649K/yr across 28 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the ate niche?: 15 brands and 70 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in ate?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.8%.
When does demand for ate peak?: Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 7.1× the quietest.
What does it cost to enter the ate niche?: Listings span $14.02–$90.60; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.

ate

ate market data

Competition & brand share

Demand & seasonality

Top ate search terms

Top ate products on Amazon

Top sellers

Newest

Trending

What buyers say about ate

What buyers love

What buyers complain about

Top return reasons

Common questions

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