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Assorted Picture Frames

Maybe

Products sell for $38.46 on average, inside the sweet spot. But shoppers spend an estimated $67K a year here, so Assorted Picture Frames is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$67K/yr108K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
42%top-5 click share · 26 brands · 30 sellers

Flapen Score

Assorted Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Assorted Picture Frames is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Assorted Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Assorted Picture Frames 108K times last year and spent an estimated $67K. The top 5 brands take 59% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.6%
Market size, estimated
$67Ka year
Peak month
August1.5× the quietest month
Top search term
assorted picture frames40K searches a year

02 · Price

A sale here is worth $38.46.

Listings sell for $38.46 on average, from $15.14 to $117.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.46 that is $0 to $4K a year per listing.

Average price
$38.46inside the $15 to $100 sweet spot
Price range
$15.14–$117.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,427 within Picture Frames. It carries 747 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#1,427in Picture Frames
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
747per listing
Listings tracked
38

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Assorted Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

30

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

42%

Top 20: 83%

Open market

37%

  • Brand 123%
  • Brand 213%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Assorted Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Assorted Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • assorted picture frames40K/yr
  • assorted frames19K/yr
  • assorted frames for gallery wall13K/yr
  • assorted picture frames for wall9K/yr
  • mixed frames gallery wall set9K/yr
  • picture frames assorted sizes7K/yr
  • black frame set6K/yr
  • picture set5K/yr

Reviews and returns

What reviews say buyers love and hate about Assorted Picture Frames

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Frame Quality”
23%of negative reviews mention “Frame Quality”
2.7%of orders come back
“Worst frames I ever bought”
A buyer, on “Frame Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Assorted Picture Frames questions

Answered from the same tracked data.