Assistant Principal

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -69.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-69.6%

Conversion, latest week

4.0%

Market size, estimated

$52Ka year

Peak month

April11.6× the quietest month

Top search term

assistant principal gifts99K searches a year

Listings sell for $12.82 on average, from $6.42 to $31.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.82 that is $0 to $1K a year per listing.

Average price

$12.82under the $15 to $100 sweet spot

Price range

$6.42–$31.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #6,949 within Decorative Signs & Plaques. It carries 210 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

14.2%

Average rank

#6,949in Decorative Signs & Plaques

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

210per listing

Listings tracked

42

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

15 months