ashtray
Launch itA $2.2M/yr market growing +14.0% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 3.8M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$5.31–$56.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,182.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, ashtray is a $2.2M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
ashtray market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 1.2%
- Avg brand age
- 42 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
34
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
49%
Top 20: 89%
Open market
36%
- INONE21%
- Lependor17%
- roygra12%
- Wusifie6%
- BESUPERT5%
- Tmengdao4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top ashtray search terms
- ashtray988K/yr
- ash tray987K/yr
- outdoor ashtray201K/yr
- ashtray with lid225K/yr
- ash tray outdoors163K/yr
- ashtray for outside patio127K/yr
- outdoor ashtrays for patio105K/yr
- ashtrays111K/yr
- ashtray for weed110K/yr
- cute ashtray84K/yr
Top ashtray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ashtray with Lid for Cigarette Stainless Steel Smokeless Odorless Windproof Ashtrays for Home Office Tabletop Outside Patio Outdoor Balcony(3.54x3.0x3.38)
INONE$9.224.6★7,356 rev
Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Blue
Lependor$10.094.7★18,163 rev
roygra Ash Tray with Lid Outdoor Ashtray for Outside Patio Smokeless Metal Ashtrays for Cigarettes with 3 Holder Smoking Accessories Home Dcor Ashtrays for Smokers Indoor - Bronze Small
roygra$6.414.7★1,863 rev
WUSIFIE Ash Tray Large Outdoor Ashtray with Lid Ashtray for Outside Patio Stainless Steel Windproof Smokeless Ash Tray for Balcony Ashtrays for Smokers Cigar Home Office Decoration
Wusifie$9.074.6★3,439 rev
Tmengdao Ashtray with Lid Smokeless Ashtray for Cup Holder Smell Proof Detachable Stainless Steel Car Ash Tray with LED Auto Light for Most Car Office Home (Grey)
Tmengdao$10.124.3★930 rev
Newest
by launch date
Cigarette Butt Disposal Outdoor Standing Ashtrays for Outside Patio Stainless Steel Outdoor Ashtray Cigarette Butt Container 7 Diameter x 46 H
Dreamillo$56.2167 rev
Ashtray with Lid Windproof Tabletop Ceramic Cigarette Ash Tray for Outside or Inside Crab Decor
HEBYJO$10.51112 rev
Tmengdao Ashtray with Lid Smokeless Ashtray for Cup Holder Smell Proof Detachable Stainless Steel Car Ash Tray with LED Auto Light for Most Car Office Home (Grey)
Tmengdao$10.12930 rev
BESUPERT 3Pcs Assorted Colors Ashtray Sets Ash Tray for Cigarettes and Cigar Round Large Size Plastic Ashtrays for Indoor Outdoor Home Office Patio Restaurant Bar Hotel Use (1 Black 1 Green 1 Blue)
BESUPERT$10.021,426 rev
USEWIRE Ashtrays Cute Turtle Outdoor Ashtray for Cigarettes for Home Office Porch Patio Decorations Outdoor Indoor Ashtray Holiday Gift (Flower Turtle)
Usewire$10.25509 rev
Trending
90-day click momentumCigarette Butt Disposal Outdoor Standing Ashtrays for Outside Patio Stainless Steel Outdoor Ashtray Cigarette Butt Container 7 Diameter x 46 H
Dreamillo$56.214.4★
BESUPERT 3Pcs Assorted Colors Ashtray Sets Ash Tray for Cigarettes and Cigar Round Large Size Plastic Ashtrays for Indoor Outdoor Home Office Patio Restaurant Bar Hotel Use (1 Black 1 Green 1 Blue)
BESUPERT$10.024.6★
USEWIRE Ashtrays Cute Turtle Outdoor Ashtray for Cigarettes for Home Office Porch Patio Decorations Outdoor Indoor Ashtray Holiday Gift (Flower Turtle)
Usewire$10.254.6★
Small Outdoor Ashtray with Lid for Cigarette Smokeless Stainless Steel Ash Tray Smell Proof Windproof Ashtrays for Outside Patio Home Office Tabletop Odorless Car Ashtrays(2.99x2.68x2.95)
INONE$7.024.6★
Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Black
Lependor$10.504.7★
What buyers say about ashtray
What buyers praise and complain about, mined from review topics.What buyers love
“Great piece of kit”
“As described”
“Great size”
“Good for the price”
“Cleans up well”
“durable material”
“Sturdy lid on it”
“It looks sleek”
“People love the shape n color”
“very efficient”
What buyers complain about
“It's small”
“Low Quality”
“it broke with in a week”
“Does not help with smell”
“Doesnt look anything like this picture”
“a bit darker in color”
“not worth $10”
“Over time, the areas that are screwed in get stuck & youre unable to pull it all apart to empty/clean”
“started rusting quickly”
“Doesnt work at all”
Top return reasons
Common questions
- Is ashtray profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (63/100).
- How competitive is the ashtray niche?
- 22 brands and 34 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in ashtray?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.0%.
- When does demand for ashtray peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the ashtray niche?
- Listings span $5.31–$56.21; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.