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Ashley Recliner

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 0.1% of searches, so Ashley Recliner is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$203K/yr300K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
12%top-5 click share · 94 brands · 100 sellers

Flapen Score

Ashley Recliner against its category

The dotted line is the Home & Kitchen average. Past it, Ashley Recliner is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashley Recliner market on Amazon at a glance

Shoppers on Amazon United States searched for Ashley Recliner 300K times last year and spent an estimated $203K. The top 5 brands take 34% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.1%
Market size, estimated
$203Ka year
Peak month
November1.3× the quietest month
Top search term
swivel rocker chair70K searches a year

02 · Price

A sale here is worth $482.84.

Listings sell for $482.84 on average, from $49.87 to $2235.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $482.84 that is $0 to $48K a year per listing.

Average price
$482.84above the $15 to $100 sweet spot
Price range
$49.87–$2235.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$48K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #1,342 within Living Room Furniture. It carries 248 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
25%
Out of stock, average day
18.4%
Average rank
#1,342in Living Room Furniture
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
248per listing
Listings tracked
197

04 · Newcomers

67 of last year's 100 launches cleared the first-year sales bar.

100 products launched here in the last 12 months. 67 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
100
Successful launches
67Amazon's first-year sales bar
Average brand age
24 months

Products

Top Ashley Recliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

94 rising

Sellers

100

Top-5 brand share

34%

Top 20: 64%

Top-5 click share

12%

Top 20: 31%

Open market

62%

  • Brand 19%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Ashley Recliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ashley Recliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swivel rocker chair70K/yr
  • lane recliners23K/yr
  • flexsteel recliner24K/yr
  • corduroy recliner27K/yr
  • leather swivel recliner22K/yr
  • rocking sofa13K/yr
  • heavy duty recliners 500 lb extra big14K/yr
  • real leather recliner12K/yr
  • chair with cup holder8K/yr
  • big mans recliner9K/yr

Reviews and returns

What reviews say buyers love and hate about Ashley Recliner

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Not true to size”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ashley Recliner questions

Answered from the same tracked data.