ashley coffee table
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Review moat
Great151.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$177.26avg listing price — sweet spot $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 355K searches
Price range
Bad$37.64–$527.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ashley coffee table is a $75K/yr Amazon United States market (355K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
ashley coffee table market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $133K–$177K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #890
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 96%
- Out of stock
- 15.2%
- Avg brand age
- 23 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
98 rising
Sellers
120
Top-5 brand share
26%
Top 20: 57%
Top-5 click share
14%
Top 20: 35%
Open market
71%
- JOINICE7%
- FABATO6%
- TRIBEWOOD6%
- Tribesigns4%
- KEVINSPACE3%
- WILLIAMSPACE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top ashley coffee table search terms
- round lift top coffee table67K/yr
- round drum coffee table28K/yr
- solid wood round coffee table27K/yr
- 40 inch round coffee table22K/yr
- solid wood round coffee tables13K/yr
- 42 inch round coffee table12K/yr
- round coffee table with lift top16K/yr
- rustic round coffee table18K/yr
- 40 round coffee table11K/yr
- round coffee table white17K/yr
Top ashley coffee table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOINICE Round Lift Top Coffee Table with Storage for Living Room Walnut
JOINICE$157.104.4★1,074 rev
30 Round Coffee Table Drum Coffee Tables for Living Room Vintage Reversible Wooden Coffee Table Mid Century Modern Center Table Tea Table for Bedroom or Office No Need Assembly
YYQ$241.484.2★19 rev
KEVINSPACE Round Coffee Table 40 Circle Coffee Table for Living Room 2-Tier Solid Wood Desktop Center Table Modern Design Accent Center Table Home Furniture for Bedroom Home Office Oak
KEVINSPACE$218.564.7★11 rev
Furniture of America Carys 42 Round Coffee Table Solid Rubberwood & Oak Veneer Modern Wood Living Room Table with Plinth Base Oak Finish
Furniture of America$334.914.7★23 rev
Tribesigns Round Coffee Table 2-Tier Circle Coffee Table with Storage Modern Wooden Accent Center Table for Living Room Thick Tabletop & Base Dark Brown
Tribesigns$157.184.4★83 rev
Newest
by launch date
Round Lift Top Coffee Table Mid Century Modern Fluted Circle Coffee Table with Hidden Storage Compartment Wooden Center Table with Open Shelf for Living Room Small Space Walnut
LLHHONGSHOPP$139.373 rev
Janmer Home Round Lift Top Coffee Table with Storage Fluted Mid Century Modern Coffee Tables Small Space 31.5 Wooden Center Table for Living Room Apartment Office (Walnut)
Janmer Home$131.8721 rev
TRIBEWOOD Solid Wood Round Coffee Table 2-Tier Center Table with Storage
TRIBEWOOD$170.0730 rev
LINSY Lift Top Coffee Table Round Fluted Coffee Table with Storage Boho Wooden Coffee Tables with Sliding Tambour Door 31.5 Center Table for Living Room Office Small Space Natural Oak
LINSY$147.11115 rev
LINSY Lift Top Coffee Table Round Fluted Coffee Table with Storage Mid Century Modern Wooden Coffee Tables with Sliding Tambour Door 31.5 Center Table for Living Room Office Small Space Walnut
LINSY$146.70115 rev
Trending
90-day click momentumRound Lift Top Coffee Table Mid Century Modern Fluted Circle Coffee Table with Hidden Storage Compartment Wooden Center Table with Open Shelf for Living Room Small Space Walnut
LLHHONGSHOPP$139.374.5★
JOINICE 31.5 Round Coffee Table with Storage for Living Room Walnut
JOINICE$114.964.4★
30 Round Coffee Table Drum Coffee Tables for Living Room Vintage Reversible Wooden Coffee Table Mid Century Modern Center Table Tea Table for Bedroom or Office No Need Assembly
YYQ$241.484.2★
39.37 Round Coffee Table Modern Drum Coffee Table (D39.37*H13.78)
WXFKLDJ$378.373.8★
WILLIAMSPACE 40 Round Coffee Table with Wheels Circle 2 Tier Solid Wood Center Coffee Table Mid Century Retro Farmhouse Rounded End Table for Living Room Apartment 40 x 17.52 H (Oak)
WILLIAMSPACE$228.594.5★
What buyers say about ashley coffee table
What buyers praise and complain about, mined from review topics.What buyers love
“Assembly was easy”
“Amazing quality”
“It is sturdy”
“Great Value”
“Fits perfect”
“Great design”
“Lots of storage”
“As advertised”
“such a beautiful wood”
“the colours is really nice”
What buyers complain about
“Extremely difficult to assemble”
“cheap quality”
“a little short”
“Not wood”
“The color was totally not what it looked like it was going to be”
“broke almost immediately”
“did not align”
“too expensive”
“the instructions as terrible”
“The material is flimsy and cheap”
Top return reasons
Common questions
- Is ashley coffee table profitable to sell on Amazon United States?
- The niche generates $75K/yr across 157 tracked products. 51 of 87 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ashley coffee table niche?
- 98 brands and 120 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in ashley coffee table?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 2.5%.
- When does demand for ashley coffee table peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the ashley coffee table niche?
- Listings span $37.64–$527.24; the average listing price is $177.26 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.