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Army Party Decorations

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at +6.2% this quarter, so Army Party Decorations is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$198K/yr302K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
27%top-5 click share · 51 brands · 74 sellers

Flapen Score

Army Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Army Party Decorations is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Army Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Army Party Decorations 302K times last year and spent an estimated $198K. The top 5 brands take 33% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
4.2%
Market size, estimated
$198Ka year
Peak month
August2.1× the quietest month
Top search term
army party decorations44K searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $5.33 to $34.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.84 that is $2K to $4K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$5.33–$34.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #2,619 within Party Packs. It carries 579 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#2,619in Party Packs
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
579per listing
Listings tracked
61

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Army Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

74

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

27%

Top 20: 62%

Open market

62%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Army Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Army Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • army party decorations44K/yr
  • army birthday party decorations46K/yr
  • army decorations for party34K/yr
  • army decorations20K/yr
  • camo decorations22K/yr
  • military birthday party decorations17K/yr
  • military party decorations14K/yr
  • camo decor14K/yr
  • camouflage party decorations14K/yr
  • army party9K/yr

Reviews and returns

What reviews say buyers love and hate about Army Party Decorations

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Assembly/Installation”
2.4%of orders come back
“the item couldnt be assembled properly”
A buyer, on “Assembly/Installation”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Army Party Decorations questions

Answered from the same tracked data.