Army Blanket
FailShoppers spend an estimated $41K a year here, so Army Blanket is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $41K/yr84K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 47%top-5 click share · 25 brands · 35 sellers
Flapen Score
Army Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Army Blanket is stronger. Inside it, weaker.
Market
The Army Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Army Blanket 84K times last year and spent an estimated $41K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $41Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- army blanket32K searches a year
02 · Price
A sale here is worth $31.33.
Listings sell for $31.33 on average, from $14.67 to $57.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.33 that is $0 to $3K a year per listing.
- Average price
- $31.33inside the $15 to $100 sweet spot
- Price range
- $14.67–$57.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #994 within Throws. It carries 2,597 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 94%
- Out of stock, average day
- 1.4%
- Average rank
- #994in Throws
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,597per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Army Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olive Drab Green Warm Fire Retardant Blanket 66 x 90 (80% Wool)-US Military Style
- Price
- $23.66
- Rating
- 4.4/5
- Reviews
- 10,319
- Age
- 13y ago

Uokiuki Army American Throw Blanket Adult Boys Army Green Camo Flannel Cozy Fuzzy Plush Couch Throw Blanket Men Vintage Army Throws Decorate The Room and Bedroom Travel
- Price
- $23.22
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

EverOne Olive Drab 80% Wool Fire Retardant Blanket - 66 X 90
- Price
- $21.40
- Rating
- 4.4/5
- Reviews
- 2,965
- Age
- 7y ago

Arcturus Military Wool Blanket - Warm Thick Washable - Great for Outdoors Camping Stadium Blanket Picnics Travel - Car & Bushcraft Survival Kits (Olive Green)
- Price
- $40.28
- Rating
- 4.6/5
- Reviews
- 17,675
- Age
- 10y ago

Amazon Basics Outdoor Camping Blanket Military-Style Wool Blend Camping Essentials
- Price
- $23.48
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Amazon Basics Outdoor Camping Blanket Military-Style Wool Blend Camping Essentials
- Price
- $23.48
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 11mo ago

Kemp USA Emergency Relief Blanket Gray 60 x 84 Inch Multipurpose Disaster Preparedness Blanket Cotton Acrylic Polyester Blend Survival Emergency Supply Gear
- Price
- $14.67
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5y ago

Mirzoyan Woobie Blanket Military Poncho Liner Camo Insulated Camping Woobie Blanket for Outdoor Hiking Survival Hunting
- Price
- $30.04
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 1y ago

LOOGU Camo Blanket Waterproof Poncho Liner for Outdoor Camping Hiking Hunting Survival Backpacking Picnicking Fishing Trips
- Price
- $29.74
- Rating
- 4.8/5
- Reviews
- 190
- Age
- 3y ago

Veteran Blanket US Army Veteran Pride Throw Blankets Patriotic Military Appreciation Gift Cozy Fleece Flannel Stuff Plush Lightweight Bedding Gifts for Men Adults for Couch Sofa Bed Decor 40X50
- Price
- $21.82
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 12mo ago
Newest
by launch date
Ultra Soft Fleece Blanket- Lightweight & Warm Throw Blanket for Couch Cozy Plush Sherpa Blanket for Adults Kids Durable & Easy Care (Camo American Flag 40x50 in)
- Price
- $18.66
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 10mo ago

Amazon Basics Outdoor Camping Blanket Military-Style Wool Blend Camping Essentials
- Price
- $23.48
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 11mo ago

Veteran Blanket US Army Veteran Pride Throw Blankets Patriotic Military Appreciation Gift Cozy Fleece Flannel Stuff Plush Lightweight Bedding Gifts for Men Adults for Couch Sofa Bed Decor 40X50
- Price
- $21.82
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 12mo ago

Uokiuki Army American Throw Blanket Adult Boys Army Green Camo Flannel Cozy Fuzzy Plush Couch Throw Blanket Men Vintage Army Throws Decorate The Room and Bedroom Travel
- Price
- $23.22
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago

Molithe 100% Wool Blanket 48 x 62 Warm Thick Washable Military
- Price
- $36.62
- Rating
- 4.6/5
- Reviews
- 1,836
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
35
Est. top-5 brand share
50%
Top 20: 94%
Est. top-5 click share
47%
Top 20: 85%
Open market
44%
- Ever Ready First Aid23%
- Arcturus8%
- Uokiuki7%
- EverOne7%
- Molithe5%
- Pure Country Weavers5%
Demand
Army Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Army Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- army blanket32K/yr
- military blanket28K/yr
- us army blanket6K/yr
- military blankets5K/yr
- army blankets for adults8K/yr
- army blankets5K/yr
Reviews and returns
What reviews say buyers love and hate about Army Blanket
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Army Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









