Armor of God
FailShoppers spend an estimated $28K a year here, so Armor of God is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $28K/yr71K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 55%top-5 click share · 18 brands · 37 sellers
Flapen Score
Armor of God against its category
The dotted line is the Home & Kitchen average. Past it, Armor of God is stronger. Inside it, weaker.
Market
The Armor of God market on Amazon at a glance
Shoppers on Amazon United States searched for Armor of God 71K times last year and spent an estimated $28K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $28Ka year
- Peak month
- September3.1× the quietest month
- Top search term
- armour of god22K searches a year
02 · Price
A sale here is worth $24.44.
Listings sell for $24.44 on average, from $8.79 to $99.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.
- Average price
- $24.44inside the $15 to $100 sweet spot
- Price range
- $8.79–$99.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,689 within Collectible Figurines. It carries 430 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 2.4%
- Average rank
- #2,689in Collectible Figurines
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 430per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Armor of God products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
37
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
34%
- Brand 126%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Armor of God search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Armor of God search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- armour of god22K/yr
- full armor of god20K/yr
- armadura de dios13K/yr
- armor of god statue8K/yr
- put on the full armor of god8K/yr
Reviews and returns
What reviews say buyers love and hate about Armor of God
We read the reviews and the return reasons for every product selling here.
“Tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Armor of God questions
Answered from the same tracked data.









