Is ariel birthday party supplies profitable to sell on Amazon United States?

The niche generates $78K/yr across 35 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Skip it (49/100).

How competitive is the ariel birthday party supplies niche?

24 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in ariel birthday party supplies?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 3.2%.

When does demand for ariel birthday party supplies peak?

Demand peaks in Jul–Aug; the busiest month runs 2.6× the quietest.

What does it cost to enter the ariel birthday party supplies niche?

Listings span $5.85–$47.28; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 758 reviews — the moat a new listing must climb.

ariel birthday party supplies

Skip it

A small market ($78K/yr) — this niche doesn't clear our bar today.

Avg price

Great$16.61

avg listing price — sweet spot $15–$100

Price range

Great$5.85–$47.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good757.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 198K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, ariel birthday party supplies is a $78K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ariel birthday party supplies market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $66K–$83K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,628
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 8.2%
Avg brand age: 30 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

45%

Top 20: 85%

Open market

32%

CVCXFParty24%
Cosershow18%
Unique10%
Disney7%
Tutu and Sian5%
fauaoy5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.6×

Open Trend

Top ariel birthday party supplies search terms

ariel birthday decorations121K/yr +29.7%1.5% conv.
ariel birthday party supplies21K/yr +15.0%1.2% conv.
ariel birthday12K/yr +19.3%1.0% conv.
decoracion de la sirenita ariel para fiesta10K/yr +61.1%0.4% conv.
ariel decorations8K/yr +15.7%1.2% conv.
ariel little mermaid party decorations5K/yr +33.7%0.7% conv.
la sirenita ariel party supplies5K/yr +0.9%0.4% conv.
decoracion de ariel la sirenita5K/yr +4.6%1.0% conv.
decoracion de la sirenita ariel5K/yr -27.3%0.7% conv.
ariel party supplies3K/yr +9.3%1.5% conv.

All search terms

Top ariel birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Birthday Party Decorations Set - Underwater Princess Theme (Includes Banner Foil Balloons Printed Balloons Plates Napkins)

CVCXFParty$23.394.4★61 rev

Ariel Birthday Party Supplies Party Decorations Set Include Banner Tablecloth Balloons Hanging Swirls Cake Cupcake Toppers for Girls Little Mermaid Party Decorations

Cosershow$19.004.3★16 rev

Cartoon Princess Birthday Supplies Decorations

CVCXFParty$25.594.5★73 rev

Ariel Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Girls Little Mermaid Party Decorations

Cosershow$18.054.5★22 rev

Mermaid Themed Birthday Candles Number 5 Girls Glitter Birthday Party Supplies Anniversary Party Decor 2.87 inch Cake Topper Decorations (Mermaid Themed Number 5)

fauaoy$6.854.8★884 rev

Newest

by launch date

Cartoon Birthday Decorations Include 102 Theme Balloon Arch Kit Backdrop Tablecloth for Adult Party Supplies

CVCXFParty$15.633 rev

1mo ago

The Little Mermaid Party Decorations - Serves 16 - Ariel Birthday Party Supplies - Plates Napkins Table Cover Banner - Officially Licensed

Unique$21.859 rev

2mo ago

Princess Mermaid Birthday Decorations Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Girls Party Supplies

KERWHIS$17.144 rev

3mo ago

Ariel Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Girls Little Mermaid Party Decorations

Cosershow$18.0522 rev

6mo ago

Ariel Birthday Party Supplies Party Decorations Set Include Banner Tablecloth Balloons Hanging Swirls Cake Cupcake Toppers for Girls Little Mermaid Party Decorations

Cosershow$19.0016 rev

6mo ago

What buyers say about ariel birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great quality and enough room”

Color15%

“the colors were very pretty”

Advertised Vs Actual Product12%

“AS pictured”

Value For Money9%

“This was so affordable”

Assembly/Installation7%

“easy to setup”

Durability7%

“Beautiful and durable”

Brightness/Shine/Glow5%

“Cute birthday candle”

Ease Of Use4%

“Simple and cute”

Design-Overall3%

“The print design is cute”

Shape/Style3%

“looks great in photos”

What buyers complain about

Smell11%

“Terrible chemical smell”

Quality-Overall10%

“cheap”

Size-Overall9%

“It does not cover a regular size table”

Strength7%

“Just very fragile”

Advertised Vs Actual Product7%

“Some of the artwork didnt match”

Durability6%

“rip easily”

Adhesion/Stickiness5%

“My only disappointment was the top material tore when adjusting the placement of the adhesive”

Value For Money5%

“not the most amazing deal ever”

Inflation/Deflation4%

“I was hoping it would deflate on its own”

Color4%

“Balloon colors varied slightly from photo”

Top return reasons

Size-Overall28%

Value For Money14%

Color10%

Advertised Vs Actual Product10%

Quality-Overall6%

Defective Material/Parts5%

Material Quality4%

Functionality-Overall3%

Adhesion/Stickiness2%

Strength2%

Common questions

Is ariel birthday party supplies profitable to sell on Amazon United States?: The niche generates $78K/yr across 35 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Skip it (49/100).
How competitive is the ariel birthday party supplies niche?: 24 brands and 43 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in ariel birthday party supplies?: Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 3.2%.
When does demand for ariel birthday party supplies peak?: Demand peaks in Jul–Aug; the busiest month runs 2.6× the quietest.
What does it cost to enter the ariel birthday party supplies niche?: Listings span $5.85–$47.28; the average listing price is $16.61 (sweet spot $15–$100). The average incumbent carries 758 reviews — the moat a new listing must climb.