Is apple pumpkin yankee candle profitable to sell on Amazon United States?

The niche generates $39K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Skip it (45/100).

How competitive is the apple pumpkin yankee candle niche?

9 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in apple pumpkin yankee candle?

Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.7%.

When does demand for apple pumpkin yankee candle peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 9.5× the quietest.

What does it cost to enter the apple pumpkin yankee candle niche?

Listings span $6.17–$31.33; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.

apple pumpkin yankee candle

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.37

avg listing price — sweet spot $15–$100

Review moat

Good830.62

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.17–$31.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$39K

$39K/yr · 52K searches

According to Flapen's Amazon United States niche tracking, apple pumpkin yankee candle is a $39K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

apple pumpkin yankee candle market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $87K–$104K; units × avg price
Conversion rate: 4.3%
Avg BSR: #1,778
Page quality: 0%
Prime: 85%
Sponsored: 69%
Out of stock: 18.3%
Avg brand age: 55 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Yankee Candle51%
Village Candle20%
Generic6%
M&SENSE5%
Fivefire5%
Dianne's Custom Candles5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +22.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Open Trend

Top apple pumpkin yankee candle search terms

apple pie candle18K/yr +17.8%4.8% conv.
warm apple pie candle6K/yr +4.7%3.8% conv.
apple pumpkin candle9K/yr +11.3%3.9% conv.
pumpkin apple candle7K/yr +43.9%3.2% conv.
yankee candle apple pumpkin6K/yr +68.7%8.3% conv.
apple pumpkin yankee candle5K/yr +53.1%6.0% conv.

All search terms

Top apple pumpkin yankee candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.824.7★400 rev

Village Candle Warm Apple Pie Large Glass Apothecary Jar Scented Candle 21.25 oz Brown

Village Candle$18.454.5★3,556 rev

Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.814.6★832 rev

M&SENSE Pumpkin Apple Pie Candle 8.1oz Gilded Glass Harvest Gift

M&SENSE$11.624.6★53 rev

Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women

Fivefire$18.334.8★13 rev

Newest

by launch date

Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women

Fivefire$18.3313 rev

6mo ago

Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.17159 rev

7mo ago

M&SENSE Pumpkin Apple Pie Candle 8.1oz Gilded Glass Harvest Gift

M&SENSE$11.6253 rev

11mo ago

Yankee Candle Apple Pumpkin Thanksgiving Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.82400 rev

1y ago

Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.81832 rev

1y ago

What buyers say about apple pumpkin yankee candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“Fragrance is wonderful”

Quality-Overall7%

“Quality candle”

Brightness/Shine/Glow5%

“the light is more than sufficient to set the mood”

Value For Money5%

“Price was reasonable”

Durability3%

“I am glad that it is a long-lasting candle”

Gifting Purpose2%

“would work great as a gift”

Advertised Vs Actual Product2%

“Better than I expected”

Size-Overall1%

“Size is great”

Strength1%

“It's not overpowering”

Comfort-Overall1%

“comfortable”

What buyers complain about

Smell48%

“The fragrance is just barely noticeable”

Value For Money8%

“The price may be a little high”

Strength5%

“too weak”

Size-Overall4%

“It's big,”

Quality-Overall4%

“Poor wick”

Natural Resource Wastage2%

“Waste of Money”

Burnt/Roasted/Overbaked2%

“Also burns for a long time”

Functionality-Overall2%

“this one did not give the same effect”

Durability1%

“just doesnt last long”

Advertised Vs Actual Product1%

“not even close to my expectations”

Top return reasons

Smell74%

Value For Money6%

Advertised Vs Actual Product5%

Size-Overall5%

Color4%

Functionality-Overall3%

Product Condition1%

Defective Material/Parts1%

Gifting Purpose1%

Maintenance And Repair0%

Common questions

Is apple pumpkin yankee candle profitable to sell on Amazon United States?: The niche generates $39K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Skip it (45/100).
How competitive is the apple pumpkin yankee candle niche?: 9 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in apple pumpkin yankee candle?: Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.7%.
When does demand for apple pumpkin yankee candle peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 9.5× the quietest.
What does it cost to enter the apple pumpkin yankee candle niche?: Listings span $6.17–$31.33; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.