Apple Pumpkin Yankee Candle

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+22.9%

Conversion, latest week

4.3%

Market size, estimated

$39Ka year

Peak month

September9.5× the quietest month

Top search term

apple pie candle18K searches a year

Listings sell for $17.37 on average, from $6.17 to $31.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.37 that is $4K to $9K a year per listing.

Average price

$17.37inside the $15 to $100 sweet spot

Price range

$6.17–$31.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #1,778 within Candles. It carries 831 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

85%

Out of stock, average day

18.3%

Average rank

#1,778in Candles

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

831per listing

Listings tracked

13

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months