apple cinnamon wax melts
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,191.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Price range
Okay$6.17–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$16K$16K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, apple cinnamon wax melts is a $16K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
apple cinnamon wax melts market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $25K–$31K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 6.7%
- Avg brand age
- 74 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
21
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Scentsationals49%
- Shortie's Candle Company20%
- Glade17%
- SCENTORINI7%
- Yankee Candle5%
- ARVIDSSON2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 30 weeks — -7.6% search growth over the last 90 days.Top apple cinnamon wax melts search terms
- apple cinnamon wax melts18K/yr
- wax melts apple cinnamon4K/yr
- cinnamon apple wax melts3K/yr
Top apple cinnamon wax melts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ScentSationals Cinnamon Apples Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.984.4★1,441 rev
Shorties Candle Company Apples & Cinnamon Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$7.624.3★2,870 rev
Glade Wax Melts Apple Cinnamon 8 ct. (Pack of 2)
Glade$10.214.4★1,765 rev
SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
SCENTORINI$12.003.6★16 rev
Glade Wax Melts Apple Cinnamon 8 Ct.
Glade$8.044.0★54 rev
Newest
by launch date
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.17159 rev
SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
SCENTORINI$12.0016 rev
ARVIDSSON Scented Wax Melts Bakery Soy Wax Melts Cubes for Wax Warmer Fall Scented Wax Melts Strong Scent Autumn Fragrance Wax Tarts - Pumpkin Pie Apple Cinnamon Vanilla Cupcake and More
ARVIDSSON$16.361,156 rev
Scentsationals Red Hot Cinnamon Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.97767 rev
Yankee Candle Home Sweet Home Wax Melts 6 Count (Pack of 3) Ideal for Use in All Wax Warmers Perfect for DIY Candle Making
Yankee Candle$13.033,001 rev
Trending
90-day click momentumGlade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
Glade$6.174.8★
SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
SCENTORINI$12.003.6★
Glade Wax Melts Apple Cinnamon 8 Ct.
Glade$8.044.0★
ARVIDSSON Scented Wax Melts Bakery Soy Wax Melts Cubes for Wax Warmer Fall Scented Wax Melts Strong Scent Autumn Fragrance Wax Tarts - Pumpkin Pie Apple Cinnamon Vanilla Cupcake and More
ARVIDSSON$16.364.1★
Scentsationals Warm Apple Pie Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.974.3★
What buyers say about apple cinnamon wax melts
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome aroma”
“Worth it”
“No complaints, good candles”
“its strong enough that it lasts for hours”
“Great candles”
“decent length”
“Warm Apple Cinnamon Scent That Feels Cozy”
“And made in the USA”
“Better than I expected”
“Blazing hot”
What buyers complain about
“The scent does not last long”
“While this is not a great value at 50% higher price than buying it in the store”
“Don't last”
“The candles themselves are a smaller size”
“Way too strong”
“Also burns for a long time”
“JUNK ITEM”
“They don't work”
“Waste”
“Dry and old, crackled in the box”
Top return reasons
Common questions
- Is apple cinnamon wax melts profitable to sell on Amazon United States?
- The niche generates $16K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the apple cinnamon wax melts niche?
- 6 brands and 21 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in apple cinnamon wax melts?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.6%.
- What does it cost to enter the apple cinnamon wax melts niche?
- Listings span $6.17–$19.45; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 1,191 reviews — the moat a new listing must climb.