Apple Cinnamon Wax Melts
FailShoppers spend an estimated $16K a year here, so Apple Cinnamon Wax Melts is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $16K/yr26K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 21 sellers
Flapen Score
Apple Cinnamon Wax Melts against its category
The dotted line is the Home & Kitchen average. Past it, Apple Cinnamon Wax Melts is stronger. Inside it, weaker.
Market
The Apple Cinnamon Wax Melts market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Cinnamon Wax Melts 26K times last year and spent an estimated $16K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $16Ka year
- Top search term
- apple cinnamon wax melts18K searches a year
02 · Price
A sale here is worth $12.53.
Listings sell for $12.53 on average, from $6.17 to $19.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $12.53 that is $1K to $3K a year per listing.
- Average price
- $12.53under the $15 to $100 sweet spot
- Price range
- $6.17–$19.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #199 within Home Fragrance. It carries 1,191 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 6.7%
- Average rank
- #199in Home Fragrance
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 1,191per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Apple Cinnamon Wax Melts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ScentSationals Cinnamon Apples Scented Wax Melts 10oz (24 Cubes)
- Price
- $14.98
- Rating
- 4.4/5
- Reviews
- 1,441
- Age
- 9y ago

Shorties Candle Company Apples & Cinnamon Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
- Price
- $7.62
- Rating
- 4.3/5
- Reviews
- 2,870
- Age
- 8y ago

Glade Wax Melts Apple Cinnamon 8 ct. (Pack of 2)
- Price
- $10.21
- Rating
- 4.4/5
- Reviews
- 1,765
- Age
- 12y ago

SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
- Price
- $12.00
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 1y ago

Glade Wax Melts Apple Cinnamon 8 Ct.
- Price
- $8.04
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 12y ago
Trending
estimated 90-day click momentum
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
- Price
- $6.17
- Rating
- 4.8/5
- Reviews
- 159
- Age
- 7mo ago

SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
- Price
- $12.00
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 1y ago

Glade Wax Melts Apple Cinnamon 8 Ct.
- Price
- $8.04
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 12y ago

ARVIDSSON Scented Wax Melts Bakery Soy Wax Melts Cubes for Wax Warmer Fall Scented Wax Melts Strong Scent Autumn Fragrance Wax Tarts - Pumpkin Pie Apple Cinnamon Vanilla Cupcake and More
- Price
- $16.36
- Rating
- 4.1/5
- Reviews
- 1,156
- Age
- 1y ago

Scentsationals Warm Apple Pie Scented Wax Melts 10oz (24 Cubes)
- Price
- $14.97
- Rating
- 4.3/5
- Reviews
- 424
- Age
- 8y ago
Newest
by launch date
Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count
- Price
- $6.17
- Rating
- 4.8/5
- Reviews
- 159
- Age
- 7mo ago

SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
- Price
- $12.00
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 1y ago

ARVIDSSON Scented Wax Melts Bakery Soy Wax Melts Cubes for Wax Warmer Fall Scented Wax Melts Strong Scent Autumn Fragrance Wax Tarts - Pumpkin Pie Apple Cinnamon Vanilla Cupcake and More
- Price
- $16.36
- Rating
- 4.1/5
- Reviews
- 1,156
- Age
- 1y ago

Scentsationals Red Hot Cinnamon Scented Wax Melts 10oz (24 Cubes)
- Price
- $14.97
- Rating
- 4.4/5
- Reviews
- 767
- Age
- 4y ago

Yankee Candle Home Sweet Home Wax Melts 6 Count (Pack of 3) Ideal for Use in All Wax Warmers Perfect for DIY Candle Making
- Price
- $13.03
- Rating
- 4.4/5
- Reviews
- 3,001
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
21
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Scentsationals49%
- Shortie's Candle Company20%
- Glade17%
- SCENTORINI7%
- Yankee Candle5%
- ARVIDSSON2%
- Open — no brand owns it (0%)
Demand
Apple Cinnamon Wax Melts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9× · 7 of 12 months tracked
Search terms
Top Apple Cinnamon Wax Melts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple cinnamon wax melts18K/yr
- wax melts apple cinnamon4K/yr
- cinnamon apple wax melts3K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Cinnamon Wax Melts
We read the reviews and the return reasons for every product selling here.
“The scent does not last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Cinnamon Wax Melts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









