Is apple candle profitable to sell on Amazon United States?

The niche generates $198K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (49/100).

How competitive is the apple candle niche?

10 brands and 50 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in apple candle?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.

When does demand for apple candle peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.9× the quietest.

What does it cost to enter the apple candle niche?

Listings span $6.17–$27.59; the average listing price is $16.01 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.

apple candle

Skip it

Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$16.01

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.17–$27.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,313.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$198K

$198K/yr · 170K searches

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, apple candle is a $198K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

apple candle market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $240K–$320K; units × avg price
Conversion rate: 7.3%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 4.3%
Avg brand age: 55 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Yankee Candle54%
Village Candle17%
1OAK9%
Glade6%
Dianne's Custom Candles4%
A Cheerful Giver2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×

Open Trend

Top apple candle search terms

apple candle54K/yr +11.7%5.7% conv.
apple pie candle18K/yr +17.8%4.7% conv.
apple scented candles16K/yr -1.5%5.7% conv.
apple candles12K/yr +18.2%4.1% conv.
yankee candle macintosh apple8K/yr +37.3%13.5% conv.
yankee candle apple9K/yr +15.8%12.5% conv.
macintosh apple candle6K/yr +11.2%11.1% conv.
warm apple pie candle6K/yr +4.7%4.1% conv.
macintosh yankee candle8K/yr -31.8%10.3% conv.
yankee candle macintosh5K/yr -9.4%10.4% conv.

All search terms

Top apple candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Macintosh Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time

Yankee Candle$15.964.6★892 rev

Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.814.6★832 rev

Yankee Candle Macintosh Scented Candle 20oz Classic 2-Wick Tumbler with up to 80 Hour Burn Time

Yankee Candle$21.944.6★312 rev

1OAK Apple Candle - Soy Wax Scented Candles (Apple) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz)

1OAK$10.844.0★56 rev

Village Candle Warm Apple Pie Large Glass Apothecary Jar Scented Candle 21.25 oz Brown

Village Candle$18.454.5★3,556 rev

Newest

by launch date

Apple Pie Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Warm & Sweet Gourmand Scent for Relaxation Aromatherapy Housewarming Candle for Men Women

Fivefire$18.3313 rev

6mo ago

Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.17159 rev

7mo ago

1OAK Apple Candle - Soy Wax Scented Candles (Apple) - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz)

1OAK$10.8456 rev

11mo ago

Yankee Candle Macintosh Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time

Yankee Candle$15.96892 rev

1y ago

Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.81832 rev

1y ago

What buyers say about apple candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Great fragrance”

Quality-Overall6%

“Excellent quality”

Brightness/Shine/Glow5%

“the wick lights easily”

Value For Money5%

“Good price”

Gifting Purpose3%

“In the future I will consider these for gifts because they are attractive and pleasant”

Durability2%

“The candles are long lasting”

Advertised Vs Actual Product2%

“As advertised”

Size-Overall1%

“Size is great”

Strength1%

“It's not overpowering”

Design-Overall0%

“thoughtful design”

What buyers complain about

Smell53%

“Not very strong fragrance”

Value For Money7%

“The price may be a little high”

Quality-Overall6%

“Poor quality”

Strength4%

“too weak”

Size-Overall3%

“Lid is too large”

Durability1%

“didn't last long enough”

Functionality-Overall1%

“this one did not give the same effect”

Burnt/Roasted/Overbaked1%

“Also burns for a long time”

Flammable1%

“It burns for days”

Recycle/Reuse1%

“it never lasted long they most likely changed it because it's cheaper or made with recyclable stuff”

Top return reasons

Smell73%

Size-Overall5%

Advertised Vs Actual Product5%

Value For Money4%

Defective Material/Parts3%

Functionality-Overall3%

Flammable2%

Color1%

Product Condition1%

Gifting Purpose1%

Common questions

Is apple candle profitable to sell on Amazon United States?: The niche generates $198K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (49/100).
How competitive is the apple candle niche?: 10 brands and 50 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in apple candle?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.6%.
When does demand for apple candle peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.9× the quietest.
What does it cost to enter the apple candle niche?: Listings span $6.17–$27.59; the average listing price is $16.01 (sweet spot $15–$100). The average incumbent carries 1,314 reviews — the moat a new listing must climb.