Apple Candle
FailThe top 5 brands take 90% of clicks, so Apple Candle is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $198K/yr170K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 50 sellers
Flapen Score
Apple Candle against its category
The dotted line is the Home & Kitchen average. Past it, Apple Candle is stronger. Inside it, weaker.
Market
The Apple Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Apple Candle 170K times last year and spent an estimated $198K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.
- Searches, last 12 months
- 170K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $198Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- apple candle54K searches a year
02 · Price
A sale here is worth $16.01.
Listings sell for $16.01 on average, from $6.17 to $27.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $16.01 that is $16K to $20K a year per listing.
- Average price
- $16.01inside the $15 to $100 sweet spot
- Price range
- $6.17–$27.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $16K–$20K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #191 within Candles. It carries 1,314 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #191in Candles
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,314per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Apple Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
50
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Brand 154%
- Brand 217%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 62%
- Open — no brand owns it (4 brands, 7%)
Demand
Apple Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Apple Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple candle54K/yr
- apple pie candle18K/yr
- apple scented candles16K/yr
- apple candles12K/yr
- yankee candle macintosh apple8K/yr
- yankee candle apple9K/yr
- macintosh apple candle6K/yr
- warm apple pie candle6K/yr
- macintosh yankee candle8K/yr
- yankee candle macintosh5K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Candle
We read the reviews and the return reasons for every product selling here.
“Not very strong fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Candle questions
Answered from the same tracked data.









