Is aphmau birthday party supplies profitable to sell on Amazon United States?

The niche generates $27K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (33/100).

How competitive is the aphmau birthday party supplies niche?

6 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in aphmau birthday party supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.

When does demand for aphmau birthday party supplies peak?

Demand peaks in Jan–Aug–Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the aphmau birthday party supplies niche?

Listings span $5.90–$29.63; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.

aphmau birthday party supplies

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great459.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.87

avg listing price — sweet spot $15–$100

Price range

Good$5.90–$29.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad$27K

$27K/yr · 83K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, aphmau birthday party supplies is a $27K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 33/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

aphmau birthday party supplies market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $32K–$40K; units × avg price
Conversion rate: 2.1%
Avg BSR: #2,241
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.4%
Avg brand age: 22 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Jlemon69%
Allenjoy11%
MAKABAKA9%
CVUWOXO4%
TOSUKAI4%
AKURIEEY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.5×

Open Trend

Top aphmau birthday party supplies search terms

aphmau birthday decorations38K/yr -5.0%1.6% conv.
aphmau party decorations10K/yr -6.8%2.1% conv.
aphmau birthday10K/yr -21.9%1.2% conv.
aphmau cake topper5K/yr -4.0%2.4% conv.
aphmau party supplies6K/yr -43.5%2.2% conv.
aphmau birthday party supplies5K/yr -16.5%0.8% conv.
aphmau birthday party4K/yr -26.6%0.9% conv.
aphmau party4K/yr -31.7%1.8% conv.

All search terms

Top aphmau birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

91 pcs Cat Game Birthday Party Supplies Plushies Cat Theme Birthday Party Supplies Set with Tablecloth Plates Napkins Banner Balloons Hanging Swirls Cake Cupcake Toppers party sets

Jlemon$26.584.8★11 rev

Jlemon 30Pcs Cat Game Birthday Party Decorations Gift Bags Treat Candy Goodie Bags for Theme Birthday Party Baby Shower

Jlemon$7.944.6★19 rev

Allenjoy Cute Cat House And Friends Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Supplies Favors for Kids Boys Girls Men Women Decor

Allenjoy$19.844.0★2 rev

Jlemon 25Pcs Cat Game Party Cake topper Super Cat Theme Cake Decorations with 24pcs Cupcake Toppers 1pcs Big Cake Topper for Cat Game Birthday Party Supplies

Jlemon$7.964.6★89 rev

41 pcs cat Themed Party Supplies 20 Plates 20 Napkins and 1 Tablecloth Birthday Party Decorations for Boys and Girls

MAKABAKA$14.684.6★201 rev

Newest

by launch date

Allenjoy Cute Cat House And Friends Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Supplies Favors for Kids Boys Girls Men Women Decor

Allenjoy$19.842 rev

7mo ago

Jlemon 30Pcs Cat Game Birthday Party Decorations Gift Bags Treat Candy Goodie Bags for Theme Birthday Party Baby Shower

Jlemon$7.9419 rev

9mo ago

24pcs Cat Game Party Decorations Game Theme Birthday Party Supplies cake topper suppliers Cat cup cake topper decoration sets

Jlemon$7.945 rev

9mo ago

Jlemon 25Pcs Cat Game Party Cake topper Super Cat Theme Cake Decorations with 24pcs Cupcake Toppers 1pcs Big Cake Topper for Cat Game Birthday Party Supplies

Jlemon$7.9689 rev

2y ago

91 pcs Cat Game Birthday Party Supplies Plushies Cat Theme Birthday Party Supplies Set with Tablecloth Plates Napkins Banner Balloons Hanging Swirls Cake Cupcake Toppers party sets

Jlemon$26.5811 rev

2y ago

What buyers say about aphmau birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good quality”

Advertised Vs Actual Product17%

“Looks just like the picture”

Brightness/Shine/Glow15%

“The candle was easy to light”

Color13%

“Has a good color”

Value For Money8%

“Ok deal”

Durability8%

“Used twice and it worked perfectly”

Material Quality4%

“was good quality materials”

Gifting Purpose3%

“rich for girls birthday party”

Design-Overall3%

“Looks so elegant”

What buyers complain about

Size-Overall50%

“Smaller than I expected”

Quality-Overall17%

“I dont recommend due to quality”

Strength17%

“Rips easily”

Advertised Vs Actual Product17%

“Misleading”

Top return reasons

Advertised Vs Actual Product38%

Value For Money22%

Size-Overall13%

Color6%

Material Quality3%

Smell3%

Ethical Trade/Fair Trade3%

Chest Fit3%

Brightness/Shine/Glow3%

Defective Material/Parts3%

Common questions

Is aphmau birthday party supplies profitable to sell on Amazon United States?: The niche generates $27K/yr across 9 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (33/100).
How competitive is the aphmau birthday party supplies niche?: 6 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in aphmau birthday party supplies?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.
When does demand for aphmau birthday party supplies peak?: Demand peaks in Jan–Aug–Sep; the busiest month runs 2.5× the quietest.
What does it cost to enter the aphmau birthday party supplies niche?: Listings span $5.90–$29.63; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.