Antimicrobial Pillowcase

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

1.0%

Market size, estimated

$18Ka year

Top search term

antibacterial pillowcase14K searches a year

Listings sell for $31.58 on average, from $6.39 to $59.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.58 that is $0 to $3K a year per listing.

Average price

$31.58inside the $15 to $100 sweet spot

Price range

$6.39–$59.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #331 within Sheets & Pillowcases. It carries 16,151 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

16.4%

Average rank

#331in Sheets & Pillowcases

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

16,151per listing

Listings tracked

25

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months