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Antibacterial Dish Soap Liquid

Maybe

An estimated 0.1% of orders come back. But demand is soft, at +4.7% this quarter, so Antibacterial Dish Soap Liquid is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$239K/yr252K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
50%top-5 click share · 12 brands · 66 sellers

Flapen Score

Antibacterial Dish Soap Liquid against its category

The dotted line is the Home & Kitchen average. Past it, Antibacterial Dish Soap Liquid is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibacterial Dish Soap Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for Antibacterial Dish Soap Liquid 252K times last year and spent an estimated $239K. The top 5 brands take 85% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
8.2%
Market size, estimated
$239Ka year
Peak month
February1.9× the quietest month
Top search term
dish soap squeeze bottle44K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $3.66 to $23.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.48 that is $6K to $9K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$3.66–$23.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #454 within Holders & Dispensers. It carries 2,326 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#454in Holders & Dispensers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,326per listing
Listings tracked
23

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Antibacterial Dish Soap Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

66

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

11%

  • Brand 155%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Antibacterial Dish Soap Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Antibacterial Dish Soap Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dish soap squeeze bottle44K/yr
  • dawn ez squeeze dish soap29K/yr
  • squeeze bottle for dish soap21K/yr
  • dawn ez squeeze17K/yr
  • dish soap dispenser squeeze14K/yr
  • dish soap dispenser squeeze bottle18K/yr
  • squeeze dish soap dispenser15K/yr
  • dawn dish soap ez squeeze11K/yr
  • dawn squeeze bottle6K/yr
  • squeeze soap dispenser10K/yr

Reviews and returns

What reviews say buyers love and hate about Antibacterial Dish Soap Liquid

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Smell”
0.1%of orders come back
“Chemical smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Antibacterial Dish Soap Liquid questions

Answered from the same tracked data.