Is antibacterial dish soap liquid profitable to sell on Amazon United States?

The niche generates $239K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the antibacterial dish soap liquid niche?

12 brands and 66 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in antibacterial dish soap liquid?

Top complaints mined from reviews: Smell, Ease Of Use, Durability. The return rate is 0.1%.

When does demand for antibacterial dish soap liquid peak?

Demand peaks in Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the antibacterial dish soap liquid niche?

Listings span $3.66–$23.24; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 2,326 reviews — the moat a new listing must climb.

antibacterial dish soap liquid

Worth a look

Shows low returns (0.1%), but soft demand (+4.7% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.48

avg listing price — sweet spot $15–$100

Market size

Okay$239K

$239K/yr · 252K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,325.61

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.66–$23.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, antibacterial dish soap liquid is a $239K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

antibacterial dish soap liquid market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $230K–$287K; units × avg price
Conversion rate: 8.2%
Avg BSR: #454
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

11%

Dawn55%
LOHAUKQD10%
Bavziy8%
Generic6%
QQ Studio6%
Public Goods4%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +4.7% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.9×

Open Trend

Top antibacterial dish soap liquid search terms

dish soap squeeze bottle44K/yr +5.1%3.7% conv.
dawn ez squeeze dish soap29K/yr +21.9%15.6% conv.
squeeze bottle for dish soap21K/yr -19.6%2.2% conv.
dawn ez squeeze17K/yr +36.8%12.0% conv.
dish soap dispenser squeeze14K/yr +24.4%1.8% conv.
dish soap dispenser squeeze bottle18K/yr -27.0%2.2% conv.
squeeze dish soap dispenser15K/yr -12.8%2.1% conv.
dawn dish soap ez squeeze11K/yr +41.4%16.1% conv.
dawn squeeze bottle6K/yr +169.7%16.7% conv.
squeeze soap dispenser10K/yr +4.9%2.1% conv.

All search terms

Top antibacterial dish soap liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid Original Dish Soap Refill 22 fl oz

Dawn$3.664.8★24,588 rev

Dawn Platinum EZ-Squeeze Dish Soap Dishwashing Liquid Fresh Rain 2x18oz Bundle

Dawn$8.274.9★4,593 rev

LOHAUKQD Silicone Dishwashing Soap Dispenser Dish Soap Squeeze Bottle for Kitchen and Bathroom (Light Gray)

LOHAUKQD$15.394.4★179 rev

Dawn Platinum Plus PowerSuds Liquid Dish Soap 17.4 oz. EZ-Squeeze Bottle

Dawn$4.004.9★3,712 rev

Dish Soap Dispenser for Kitchen Silicone Squeeze Bottle for Dish Detergent (Black)

Bavziy$9.954.1★89 rev

Newest

by launch date

2 Pack Squeeze Dish Soap Dispenser 12 oz Refillable Leak-Proof Bottle

Trnjctayr$9.9121 rev

1mo ago

Dish Soap Dispenser for Kitchen Silicone Squeeze Bottle for Dish Detergent (Black)

Bavziy$9.9589 rev

3mo ago

Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz

Dawn$3.73561 rev

5mo ago

Dish Soap Dish Dispenser Silicone Squeeze Washing Up Liquid and Hand Soap Refillable Bottles 240ml Refillable Dishwashing Liquid Dispensing(Color:White)

Jeyntanc$14.3740 rev

8mo ago

Soap Dispenser Dish Soap Silicone Dispenser Liquid Dish Soap Dispenser Squeeze Bottle Dish Washing Liquid Dispenser Refillable Leakproof Silicone Divided Bottle for Lotion Hand Wash

Chpbolly$13.2244 rev

1y ago

What buyers say about antibacterial dish soap liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning13%

“Cleans well”

Smell12%

“Fragrance is light”

Value For Money11%

“Low price”

Ease Of Use9%

“Easy to hold”

De-Grease8%

“Cuts grease”

Quality-Overall8%

“Reliable product”

Dispensing Mechanism4%

“Love the dispenser”

Leak-Proof3%

“The bottle does NOT leak”

Design-Overall3%

“Nice sleek design”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Smell12%

“Chemical smell”

Ease Of Use8%

“Difficult To Use”

Durability7%

“Breaks easily”

Leak-Proof6%

“Leaks”

Dispensing Mechanism4%

“you need to squeeze fairly hard to dispense soap”

Ease Of Cleaning4%

“Hard to squeeze cleans and smells good”

Size-Overall3%

“but its too large”

De-Grease3%

“Takes on grease”

Value For Money3%

“It was a little more expensive than if I went to the store”

Quality-Overall3%

“Bad quality”

Top return reasons

Size-Overall22%

Dispensing Mechanism18%

Leak-Proof13%

Smell10%

Advertised Vs Actual Product8%

Value For Money4%

Defective Material/Parts3%

Ease Of Use3%

Color3%

Functionality-Overall3%

Common questions

Is antibacterial dish soap liquid profitable to sell on Amazon United States?: The niche generates $239K/yr across 23 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the antibacterial dish soap liquid niche?: 12 brands and 66 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in antibacterial dish soap liquid?: Top complaints mined from reviews: Smell, Ease Of Use, Durability. The return rate is 0.1%.
When does demand for antibacterial dish soap liquid peak?: Demand peaks in Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the antibacterial dish soap liquid niche?: Listings span $3.66–$23.24; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 2,326 reviews — the moat a new listing must climb.