Is anime rug profitable to sell on Amazon United States?

The niche generates $141K/yr across 49 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the anime rug niche?

35 brands and 57 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in anime rug?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.6%.

When does demand for anime rug peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the anime rug niche?

Listings span $11.88–$80.59; the average listing price is $35.02 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.

anime rug

Worth a look

Shows a sweet-spot price point ($35.02 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$35.02

avg listing price — sweet spot $15–$100

Price range

Great$11.88–$80.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good857.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Market size

Okay$141K

$141K/yr · 546K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, anime rug is a $141K/yr Amazon United States market (546K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

anime rug market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $70K–$88K; units × avg price
Conversion rate: 0.7%
Avg BSR: #3,348
Page quality: 0%
Prime: 76%
Sponsored: 84%
Out of stock: 24.5%
Avg brand age: 29 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 falling

Sellers

Top-5 brand share

55%

Top 20: 88%

Top-5 click share

41%

Top 20: 74%

Open market

42%

Luxape30%
GROVETA8%
FOR KINGS. BY KINGS CROWN LMTD SUPPLY8%
DreamController5%
LAKEA5%
Tepook4%

Demand & seasonality

Weekly Amazon search volume, last 107 weeks — +10.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top anime rug search terms

anime rug244K/yr +11.9%0.3% conv.
anime rugs64K/yr +14.3%0.4% conv.
one piece rug45K/yr +17.3%0.5% conv.
naruto rug32K/yr +12.9%0.3% conv.
anime carpet28K/yr +1.3%0.1% conv.
gengar rug13K/yr +40.5%0.0% conv.
anime rugs bedrooms20K/yr -8.9%0.3% conv.
dragon ball z rug15K/yr -8.8%0.4% conv.
rug anime10K/yr +26.6%0.3% conv.
dragon ball rug9K/yr +7.8%0.5% conv.

All search terms

Top anime rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Luxape Akatsuki Rug - Anime bathRug - Handmade Tufted Decor - Handmade & Premium- 32 * 20in (80 * 51cm) - Hypebeast Decor - Hypebeast Room Decor - Designer Rugs Rug

Luxape$31.354.6★206 rev

Luxape Orange Ball Star Rug - Hypebeast Decor -Aesthetic Room Decor - 30in (75cm) Anime Rugs Fun Soft bathmat - Japanese Decorations (Luxape3)

Luxape$30.424.6★206 rev

Luxape One Piece Rug - Anime bathmat - Handmade Tufted Rood Decor - Handmade & Premium- 28in (70cm) - Hypebeast Rug - Preppy Decor - Hypebeast Decor (One Piece)

Luxape$31.364.8★82 rev

Cartoon Rug for Bedroom - Peter Griffin Rug - Cool Rugs for Men - Character Hypebeast 3D Funny Carpet for Living Room - Tufted Rug 32 * 20 Inches (80cm) - Graphic Rugs for Home Decor Area Rug

GROVETA$29.514.3★65 rev

Tepook Super Soft Fluffy Rug for Bedroom Modern Shaggy Fuzzy Kids Rugs for Living Room Plush Indoor Nursery Home Decor Dorm Carpet with Non-Slip Bottom Black 4 X 6 Feet

Tepook$17.404.4★4,912 rev

Newest

by launch date

Linhanx Large Outdoor Rug Anime Kawaii Rug Non-Slip Bathroom Rugs Kitchen Rugs Home Decor Carpet Area Rugs for Bedroom 36X24

Linhanx$29.360 rev

today

zyrra 1 PC of Skull Rug for Cool Gaming Room Decor - Fluffy 24x24 Anime Figure for Hypebeast Wall Decor - Non Slip & Non Shedding Bedroom Rug - Machine Washable Absorbent Mat for Bathroom Decor

zyrra$27.4228 rev

1mo ago

Crown Anime Ramen Boy Rug Cartoon Character Round Area Rug Soft Non-Slip Floor Mat for Kids Bedroom 94x100cm

FOR KINGS. BY KINGS CROWN LMTD SUPPLY$49.508 rev

1mo ago

Crown AnimeAnime Shaped Rug Cartoon Character Floor Mat for Bedroom Soft Non-Slip Area Rug for Kids Room

FOR KINGS. BY KINGS CROWN LMTD SUPPLY$49.428 rev

1mo ago

Crown Anime Shaped Sun Face Rug Cartoon Sun Decor Rug for Bedroom Living Room Soft Non-Slip Kids Area Rug

FOR KINGS. BY KINGS CROWN LMTD SUPPLY$48.688 rev

1mo ago

What buyers say about anime rug

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“It's soft”

Quality-Overall15%

“Good product comes with alot”

Size-Overall12%

“Good fit”

Advertised Vs Actual Product7%

“Product as advertised”

Value For Money6%

“Great for the price”

Design-Overall5%

“I like the graphics and the design”

Color4%

“the colors are as shown”

Comfort-Overall3%

“Soft and comfortable”

Upholstery/Fabric Quality3%

“Cute rugs”

Durability2%

“Very durable”

What buyers complain about

Size-Overall33%

“The rug is small”

Quality-Overall8%

“BAD QUALITY”

Advertised Vs Actual Product7%

“Doesnt look like the picture”

Thickness4%

“a lot thinner than expected”

Durability4%

“broke on day 3”

Value For Money3%

“Nothing about this is worth the price”

Material Quality2%

“the material is cheap”

Functionality-Overall2%

“Didn't work”

Strength2%

“Very fragile”

Washability2%

“Do not wash”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product12%

Quality-Overall9%

Color8%

Material Quality5%

Thickness5%

Defective Material/Parts3%

Functionality-Overall2%

Thin2%

Cushion2%

Common questions

Is anime rug profitable to sell on Amazon United States?: The niche generates $141K/yr across 49 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the anime rug niche?: 35 brands and 57 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in anime rug?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.6%.
When does demand for anime rug peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the anime rug niche?: Listings span $11.88–$80.59; the average listing price is $35.02 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.

anime rug

anime rug market data

Competition & brand share

Demand & seasonality

Top anime rug search terms

Top anime rug products on Amazon

Top sellers

Newest

Trending

What buyers say about anime rug

What buyers love

What buyers complain about

Top return reasons

Common questions

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