Angel
MaybeThe top 5 brands take only 30% of clicks. But buyers convert on only 0.7% of searches, so Angel is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $538K/yr3.3M searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 26%top-5 click share · 59 brands · 110 sellers
Flapen Score
Angel against its category
The dotted line is the Home & Kitchen average. Past it, Angel is stronger. Inside it, weaker.
Market
The Angel market on Amazon at a glance
Shoppers on Amazon United States searched for Angel 3.3M times last year and spent an estimated $538K. The top 5 brands take 30% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $538K a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $538Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- angel1.6M searches a year
02 · Price
A sale here is worth $23.14.
Listings sell for $23.14 on average, from $5.92 to $109.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $23.14 that is $6K to $12K a year per listing.
- Average price
- $23.14inside the $15 to $100 sweet spot
- Price range
- $5.92–$109.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,010 within Collectible Figurines. It carries 1,339 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #1,010in Collectible Figurines
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 1,339per listing
- Listings tracked
- 73
04 · Newcomers
3 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Angel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGIFO Guardian Angel Figurines with Light Star Battery Operated Angel Statue Decor Birthday Gift for Grandma Grandmother Aunt Birthday Gift (with Timing Function)
- Price
- $25.87
- Rating
- 4.8/5
- Reviews
- 745
- Age
- 3y ago

CUNTAUK Guardian Angel Statue Healing Angel Figurines for Women Resin Angel Statue Holding a Heart for Thanksgiving Christmas Home Decor Ornament Memorial Gifts
- Price
- $15.14
- Rating
- 4.8/5
- Reviews
- 719
- Age
- 2y ago

MAIBAOTA Angel Gifts for Women 3D Crystal Guardian Angel Figurines 60mm Glass Ball Paperweight with Stand Minimalist Luxury Modern Table Decor
- Price
- $9.45
- Rating
- 4.8/5
- Reviews
- 124
- Age
- 11mo ago

Ganz Angel Prayer Box Trinket - Triple Angels Charm Pewter
- Price
- $8.42
- Rating
- 4.6/5
- Reviews
- 1,175
- Age
- 13y ago

INLOMEM Praying Angel Figurine Sculpted Hand-Painted Figurine Angel Wings Statue for Home Decor or Garden First Communion Gifts for Girls Religious Gifts for Women (Gray)
- Price
- $9.75
- Rating
- 4.6/5
- Reviews
- 619
- Age
- 3y ago
Trending
estimated 90-day click momentum
Guardian Angel Suncatcher Spiritual Religious Ornament Acrylic Stained Glass Effect Window Hanging Art Garden Decor Mom Mothers Day Decoration Gifts for Girlfriend Wife Women Teacher
- Price
- $9.76
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 11mo ago

MAIBAOTA Angel Gifts for Women 3D Crystal Guardian Angel Figurines 60mm Glass Ball Paperweight with Stand Minimalist Luxury Modern Table Decor
- Price
- $9.45
- Rating
- 4.8/5
- Reviews
- 124
- Age
- 11mo ago

LEOKED Angel Figurines Set of 3 Hope Faith Love Collection Gifts for Women 4.7 Resin Hand-Painted Decorative Angels with Wings Suitable for Indoor Decor
- Price
- $19.43
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 8mo ago

FIACO Gifts for Mom Women Birthday Preserved Rose in Glass Angel Figurine Forever Fresh Flower for Delivery Mothers Day Flowers Gifts for Grandma Wife Daughter Friends
- Price
- $35.55
- Rating
- 4.7/5
- Reviews
- 709
- Age
- 1y ago

Guardian Angel Figurine Lights with Remote Control - Light Up Angel Sympathy Gift Memorial Gift for Loss of Mom Dad Angel Statue Decor Condolences Bereavement Remembrance Gift(No Batteries Included)
- Price
- $24.08
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 11mo ago
Newest
by launch date
LEOKED Angel Figurines Set of 3 Hope Faith Love Collection Gifts for Women 4.7 Resin Hand-Painted Decorative Angels with Wings Suitable for Indoor Decor
- Price
- $19.43
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 8mo ago

MAIBAOTA Angel Gifts for Women 3D Crystal Guardian Angel Figurines 60mm Glass Ball Paperweight with Stand Minimalist Luxury Modern Table Decor
- Price
- $9.45
- Rating
- 4.8/5
- Reviews
- 124
- Age
- 11mo ago

Guardian Angel Figurine Lights with Remote Control - Light Up Angel Sympathy Gift Memorial Gift for Loss of Mom Dad Angel Statue Decor Condolences Bereavement Remembrance Gift(No Batteries Included)
- Price
- $24.08
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 11mo ago

Guardian Angel Suncatcher Spiritual Religious Ornament Acrylic Stained Glass Effect Window Hanging Art Garden Decor Mom Mothers Day Decoration Gifts for Girlfriend Wife Women Teacher
- Price
- $9.76
- Rating
- 4.2/5
- Reviews
- 182
- Age
- 11mo ago

NANAOUS Forget Me Not Guardian Angel Figurines Sympathy Gifts for Loss of Loved One Miscarriage Gifts for Mothers Sculpted Hand-Painted Statue for Home Decor Ornament
- Price
- $17.95
- Rating
- 4.8/5
- Reviews
- 308
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
59 falling
Sellers
110
Est. top-5 brand share
30%
Top 20: 70%
Est. top-5 click share
26%
Top 20: 59%
Open market
66%
- LEGIFO8%
- CUNTAUK7%
- Guardian Angel5%
- Willow Tree5%
- MAIBAOTA4%
- Ganz4%
Demand
Angel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Angel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- angel1.6M/yr
- angels433K/yr
- angel figurines232K/yr
- angel statue143K/yr
- guardian angel130K/yr
- angels figurines136K/yr
- angel gifts for women80K/yr
- angel decor74K/yr
- angel gifts59K/yr
- angel figurines for women52K/yr
Reviews and returns
What reviews say buyers love and hate about Angel
We read the reviews and the return reasons for every product selling here.
“bigger than I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Angel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









