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Anastasia Music Box

Fail

Shoppers spend an estimated $56K a year here, so Anastasia Music Box is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$56K/yr174K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
62%top-5 click share · 14 brands · 16 sellers

Flapen Score

Anastasia Music Box against its category

The dotted line is the Home & Kitchen average. Past it, Anastasia Music Box is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anastasia Music Box market on Amazon at a glance

Shoppers on Amazon United States searched for Anastasia Music Box 174K times last year and spent an estimated $56K. The top 5 brands take 72% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
1.1%
Market size, estimated
$56Ka year
Top search term
anastasia music box96K searches a year

02 · Price

A sale here is worth $29.56.

Listings sell for $29.56 on average, from $10.58 to $104.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.56 that is $0 to $3K a year per listing.

Average price
$29.56inside the $15 to $100 sweet spot
Price range
$10.58–$104.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,731 within Musical Boxes & Figurines. It carries 489 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
9.3%
Average rank
#1,731in Musical Boxes & Figurines
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
489per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Anastasia Music Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Brand 135%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Anastasia Music Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Anastasia Music Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anastasia music box96K/yr
  • anastasia music box with necklace key22K/yr
  • once upon a december music box22K/yr
  • anastasia music box once upon a december6K/yr
  • anastasia movie merch7K/yr
  • anastasia disney6K/yr
  • music box anastasia5K/yr
  • anastasia merch5K/yr
  • anastasia jewelry music box4K/yr

Reviews and returns

What reviews say buyers love and hate about Anastasia Music Box

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
21%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“looks a little cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Anastasia Music Box questions

Answered from the same tracked data.