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Among Us Blanket

Fail

Shoppers spend an estimated $14K a year here, so Among Us Blanket is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$14K/yr14K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
72%top-5 click share · 7 brands · 11 sellers

Flapen Score

Among Us Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Among Us Blanket is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Among Us Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Among Us Blanket 14K times last year and spent an estimated $14K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
3.1%
Market size, estimated
$14Ka year
Peak month
December5.5× the quietest month
Top search term
among us blanket9K searches a year

02 · Price

A sale here is worth $32.86.

Listings sell for $32.86 on average, from $9.25 to $65.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $32.86 that is $0 to $3K a year per listing.

Average price
$32.86inside the $15 to $100 sweet spot
Price range
$9.25–$65.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #4,467 within Kids' Bedding. It carries 7,485 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
26.2%
Average rank
#4,467in Kids' Bedding
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,485per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Among Us Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 236%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Among Us Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Reviews and returns

What reviews say buyers love and hate about Among Us Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Cushion”
1.2%of orders come back
“Won't stay on pillow”
A buyer, on “Cushion”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Among Us Blanket questions

Answered from the same tracked data.