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35

among us blanket

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 30Conversion 39Competition 23Returns 92Price range 87Avg price 95Brand share 11Review moat 23Quality gap 24

Avg price

Incredible$32.86

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$9.25–$65.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,485.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$14K

$14K/yr · 14K searches

According to Flapen's Amazon United States niche tracking, among us blanket is a $14K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

among us blanket market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$8K–$16K
units × avg price
Conversion rate
3.1%
Avg BSR
#4,467
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
26.2%
Avg brand age
36 months
Avg seller age
184 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

2%

  • Among Us46%
  • Jay Franco36%
  • P.M.I.6%
  • Minecraft4%
  • Generic3%
  • XunFon3%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top among us blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about among us blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Nice size too”

Quality-Overall14%

“The image looks great”

Gifting Purpose11%

“Fun gift for kids”

Material Quality7%

“the material is fluffy”

Adhesion/Stickiness6%

“Sticky enough so you can peel”

Soft Feel6%

“very soft”

Warmth6%

“Fitzgrape looks great and warm”

Design-Overall5%

“the design is so cute”

Color5%

“Very colorful”

Advertised Vs Actual Product5%

“Exactly as advertised”

What buyers complain about

Cushion14%

“Won't stay on pillow”

Color14%

“Much Pinkerton than it is supposed to be”

Thickness12%

“very thin and not soft”

Smell7%

“Only issue was a wet dog smell after washing”

Hard Feel7%

“rough to touch”

Advertised Vs Actual Product5%

“Misleading”

Thin5%

“its very thin”

Size-Overall4%

“Its a little oversized even for a blanket hoodie”

Top return reasons

Size-Overall45%
Quality-Overall18%
Material Quality7%
Length5%
Smell5%
Value For Money5%
Defective Material/Parts5%
Sleeve Fit3%
Advertised Vs Actual Product3%
Chest Fit3%

Common questions

Is among us blanket profitable to sell on Amazon United States?
The niche generates $14K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (35/100).
How competitive is the among us blanket niche?
7 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in among us blanket?
Top complaints mined from reviews: Cushion, Color, Thickness. The return rate is 1.2%.
When does demand for among us blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the among us blanket niche?
Listings span $9.25–$65.94; the average listing price is $32.86 (sweet spot $15–$100). The average incumbent carries 7,485 reviews — the moat a new listing must climb.