american flag blanket
Worth a lookShows demand growing +483.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+483.8%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.59avg listing price — sweet spot $15–$100
Price range
Great$12.11–$58.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good1,034.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 218K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, american flag blanket is a $73K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
american flag blanket market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $142K–$189K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,831
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 95%
- Out of stock
- 3.9%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
44
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
29%
Top 20: 64%
Open market
45%
- Horaldaily16%
- PAVILIA14%
- Snuggle Sac8%
- Eddie Bauer7%
- DII5%
- Catalonia5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +483.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 8.7×
Top american flag blanket search terms
- american flag blanket69K/yr
- patriotic throw blanket31K/yr
- patriotic blanket19K/yr
- patriotic throw13K/yr
- patriotic blankets and throws11K/yr
- american flag throw blanket15K/yr
- flag blanket14K/yr
- red white and blue blanket10K/yr
- fourth of july blanket7K/yr
- usa blanket11K/yr
Top american flag blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pavilia Patriotic Blanket - American Flag Throw Blanket for Sofa Couch Bed Soft Microfiber Sherpa Fleece Reversible USA Military Veteran July 4th Gift - 50 x 60 Inches
PAVILIA$20.764.7★7,250 rev
Eddie Bauer - Throw Blanket Ultra-Soft Reversible Plush Fleece Blanket Cozy Lightweight Bedding for Couch & Bed (Americana Plaid Red 50 x 70)
Eddie Bauer$20.304.8★10,160 rev
Snuggle Sac American Flag Patriotic Throw Blanket for Couch Sofa Bed July 4th Blanket Ultra Soft Cozy Throw Blanket 250th Anniversary USA Military Veteran July 4th Gift 50x60 inches
Snuggle Sac$37.544.9★1,587 rev
Catalonia Patriotic American Flag Throw Blanket for Veteran and Citizenship
Catalonia$20.574.7★2,631 rev
DII 4TH of July Patriotic Throw Blanket with Decorative Tassles Use for Chair Couch Bed Picnic Camping Beach & Just Staying Cozy at Home (50 x 60) Star Nautical Blue
DII$15.854.6★692 rev
Newest
by launch date
JarThenaAMCS Patriotic Knit Blanket American Flag Throw Blanket Red Blue Classic 4th of July Soft Blankets for 250 Anniversary Independence Day Couch Chair Bed Decor 50 x 60 Inch
JarThenaAMCS$37.817 rev
Cozy Bliss Gnome Patriotic Throw Blanket - Ultra Soft MilkyPlush Fleece Blanket for Couch Sofa & Bed Americana Home Decor Lightweight Cozy Blanket for All Seasons Blue 50x60
Cozy Bliss$18.88963 rev
Horaldaily 4th of July Flannel Blanket Throw Patriotic Memorial Day Print Flowers Independence Day Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Decor Ideal Gifts for Kids Adults 50x60
Horaldaily$16.808 rev
Horaldaily 4th of July Flannel Blanket Throw Myosotis Poppy Patriotic American Flag Memorial Day Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Decor Ideal Gifts for Kids Adults 50x60
Horaldaily$18.126 rev
Horaldaily 4th of July Flannel Blanket Throw Patriotic Star American Independence Day Memorial Day Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Decor Ideal Gifts for Kids Adults 50x60
Horaldaily$18.626 rev
Trending
90-day click momentumJarThenaAMCS Patriotic Knit Blanket American Flag Throw Blanket Red Blue Classic 4th of July Soft Blankets for 250 Anniversary Independence Day Couch Chair Bed Decor 50 x 60 Inch
JarThenaAMCS$37.814.7★
Cozy Bliss Gnome Patriotic Throw Blanket - Ultra Soft MilkyPlush Fleece Blanket for Couch Sofa & Bed Americana Home Decor Lightweight Cozy Blanket for All Seasons Blue 50x60
Cozy Bliss$18.884.8★
Patriotic Throw Blanket 4th of July Farmhouse Home Decor Soft Cozy Red White Blue American Flag Flannel Star Blanket for Couch Sofa Memorial Day Independence Day Gift 50x60 Inches
Treory$24.244.4★
Patriotic Throw Blanket: Soft 4th of July Flannel Blanket 50x60 Inch Red White Blue Decorations American Flag Stars Stripes Decor for Couch Sofa Memorial Day July 4th Decor Americana Gifts
Treory$23.264.4★
Snuggle Sac American Flag Patriotic Throw Blanket for Couch Sofa Bed July 4th Blanket Ultra Soft Cozy Throw Blanket 250th Anniversary USA Military Veteran July 4th Gift 50x60 inches
Snuggle Sac$37.544.9★
What buyers say about american flag blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Beautifully made”
“Colors are beautiful”
“Really comfortable”
“Can't beat the price”
“A lightweight throw”
“Just as advertised”
“Nice size”
“It feels cozy against the skin”
“The design itself is attractive”
What buyers complain about
“Extremely poor quality”
“Cheap thin material”
“It is a smaller-sized blanket”
“color may be off”
“Cheap thin material”
“Looks expensive”
“Very thin”
“fades a little in the first 2 washes”
“Was not described correctly”
“Gross mildew odor”
Top return reasons
Common questions
- Is american flag blanket profitable to sell on Amazon United States?
- The niche generates $73K/yr across 57 tracked products. 10 of 24 products launched in the last 360 days are still selling. 90-day search growth is +483.8%. Flapen's verdict: Worth a look (67/100).
- How competitive is the american flag blanket niche?
- 36 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in american flag blanket?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 1.4%.
- When does demand for american flag blanket peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 8.7× the quietest.
- What does it cost to enter the american flag blanket niche?
- Listings span $12.11–$58.55; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,035 reviews — the moat a new listing must climb.