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American Flag Beach Towel

Pass

American Flag Beach Towel scores 66 out of 100, a Pass. Shoppers spend an estimated $67K a year here, search demand grew +585.8% this quarter, and an estimated 2.0% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$67K/yr98K searches / yr
90-day growth
+585.8%search demand this quarter
Competition
52%top-5 click share · 20 brands · 30 sellers

Flapen Score

American Flag Beach Towel against its category

The dotted line is the Home & Kitchen average. Past it, American Flag Beach Towel is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Flag Beach Towel market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag Beach Towel 98K times last year and spent an estimated $67K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +585.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+585.8%
Conversion, latest week
3.0%
Market size, estimated
$67Ka year
Peak month
July19.6× the quietest month
Top search term
american flag beach towel24K searches a year

02 · Price

A sale here is worth $22.91.

Listings sell for $22.91 on average, from $12.12 to $68.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $22.91 that is $2K to $6K a year per listing.

Average price
$22.91inside the $15 to $100 sweet spot
Price range
$12.12–$68.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #627 within Towels. It carries 568 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
81%
Out of stock, average day
8.1%
Average rank
#627in Towels
Average rating
3.76 starsAmazon United States average 4.42 stars
Average reviews
568per listing
Listings tracked
26

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top American Flag Beach Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

30

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

29%

  • Brand 140%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

American Flag Beach Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 19.6×

Search terms

Top American Flag Beach Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american flag beach towel24K/yr
  • patriotic beach towel13K/yr
  • american flag towel13K/yr
  • red white and blue beach towel8K/yr
  • 4th of july beach towel6K/yr
  • usa beach towel7K/yr
  • patriotic beach towels5K/yr
  • 4th of july beach towels4K/yr
  • red white and blue beach towels4K/yr
  • flag beach towel5K/yr

Reviews and returns

What reviews say buyers love and hate about American Flag Beach Towel

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Thickness”
2.0%of orders come back
“thin”
A buyer, on “Thickness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common American Flag Beach Towel questions

Answered from the same tracked data.