amber candle
Launch itA $977K/yr market growing +4.0% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Incredible$30.50avg listing price — sweet spot $15–$100
Price range
Great$14.09–$51.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Great$977K$977K/yr · 667K searches
Review moat
Good639.77avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amber candle is a $977K/yr Amazon United States market (667K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Launch it — 60/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
amber candle market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $915K–$1.2M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 7.5%
- Avg brand age
- 42 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
19
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
3%
- Voluspa87%
- Capri Blue3%
- LA JOLIE MUSE3%
- Sweet Water Decor2%
- Chloefu LAN1%
- Paddywax1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 11.6×
Top amber candle search terms
- voluspa candle328K/yr
- voluspa123K/yr
- amber candle42K/yr
- voluspa candles59K/yr
- amber glass candle13K/yr
- voluspa candles large21K/yr
- voluspa baltic amber11K/yr
- candle voluspa9K/yr
- amber candles8K/yr
- brown glass candle4K/yr
Top amber candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Voluspa Baltic Amber Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.864.3★1,188 rev
Voluspa Goji Tarocco Orange Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.844.7★919 rev
Voluspa Santal Vanille Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.804.2★330 rev
Voluspa French Cade Lavender Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$37.834.4★830 rev
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.884.5★33 rev
Newest
by launch date
Voluspa Mediterranean Lemon Candle Jar 5.5 oz Coconut Wax Blend Small Scented Candles for Home 50 Hour Burn Time Poured in the USA
Voluspa$25.7112 rev
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.8833 rev
Voluspa Mediterranean Lemon Candle Jar 9 oz Coconut Wax Blend Classic Scented Candles for Home 60 Hour Burn Time Poured in The USA
Voluspa$35.02196 rev
Voluspa California Summers Candle Jar 5.5 oz
Voluspa$25.7611 rev
Voluspa California Summers Candle Jar 9 oz Coconut Wax Blend Classic Scented Candles for Home 60 Hour Burn Time Poured in The USA
Voluspa$35.22196 rev
Trending
90-day click momentumVoluspa California Summers Candle Jar 5.5 oz
Voluspa$25.763.7★
Voluspa California Summers Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.834.1★
Voluspa Mediterranean Lemon Candle Jar 5.5 oz Coconut Wax Blend Small Scented Candles for Home 50 Hour Burn Time Poured in the USA
Voluspa$25.714.2★
Voluspa Mediterranean Lemon Large Scented Candle Jar 18 Oz 100 Hr Burn
Voluspa$38.884.5★
Sweet Water Decor Warm & Cozy Candle 9oz Amber Glass Jar Winter Scents
Sweet Water Decor$18.744.4★
What buyers say about amber candle
What buyers praise and complain about, mined from review topics.What buyers love
“classy fragrance”
“provide soothing light”
“Excellent supplier and product”
“Great gift for someone”
“Worth the money”
“Lasting and strong, in a good sense”
“looks nice sitting out”
“The color of the glass is perfect”
“just the right size”
“the warm throw leaves something to be desired”
What buyers complain about
“Awful scent”
“Waaayyy overpriced”
“the candle is a tiny bit larger than a large votive candle”
“Poor handling poor quality”
“Waste”
“makes my walls black”
“I couldnt use it after”
“mark it FRAGILE”
“Not sure Im gonna buy again it will not last months like others say”
“Glass discolored”
Top return reasons
Common questions
- Is amber candle profitable to sell on Amazon United States?
- The niche generates $977K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Launch it (60/100).
- How competitive is the amber candle niche?
- 9 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in amber candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 1.7%.
- When does demand for amber candle peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 11.6× the quietest.
- What does it cost to enter the amber candle niche?
- Listings span $14.09–$51.79; the average listing price is $30.50 (sweet spot $15–$100). The average incumbent carries 640 reviews — the moat a new listing must climb.