Amazon Basics Towels

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

+20.5%

Conversion, latest week

3.0%

Market size, estimated

$147Ka year

Peak month

July1.8× the quietest month

Top search term

amazon basics towels43K searches a year

Listings sell for $23.78 on average, from $11.90 to $37.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $23.78 that is $6K to $12K a year per listing.

Average price

$23.78inside the $15 to $100 sweet spot

Price range

$11.90–$37.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #78 within Towels. It carries 22,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#78in Towels

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

22,176per listing

Listings tracked

25

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months