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57

amaranthus

Worth a look

Shows a thin review moat (46 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 31Conversion 31Competition 86Returns 5Price range 92Avg price 95Brand share 60Review moat 98Quality gap 96

Review moat

Incredible46.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$27.50

avg listing price — sweet spot $15–$100

Price range

Great$13.19–$63.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great29%

top-5 click share — an open shelf

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Okay$188K

$188K/yr · 280K searches

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, amaranthus is a $188K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Nov. Verdict: Worth a look — 57/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

amaranthus market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$220K–$275K
units × avg price
Conversion rate
2.4%
Avg BSR
#1,114
Page quality
0%
Prime
97%
Sponsored
89%
Out of stock
3.8%
Avg brand age
31 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

26

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

29%

Top 20: 64%

Open market

26%

  • Suncalla27%
  • Glicrili18%
  • Jtoder8%
  • Shirfloral8%
  • EquSym7%
  • QFSH5%

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +4.7% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Nov · busiest ÷ quietest = 2.5×

Top amaranthus search terms

  • amaranthus artificial flower68K/yr
  • amaranthus66K/yr
  • hanging amaranthus18K/yr
  • faux amaranthus21K/yr
  • green amaranthus13K/yr
  • dried amaranthus19K/yr
  • artificial amaranthus11K/yr
  • green amaranthus artificial flower5K/yr
  • burgundy amaranthus8K/yr
  • hanging amaranthus artificial flower4K/yr
All search terms

Top amaranthus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$11K9%$17K12%$23K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about amaranthus

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“a vibrant pretty color”

Quality-Overall17%

“This is a good quality bundle”

Value For Money8%

“Good deal”

Design-Overall7%

“Great for decorating”

Advertised Vs Actual Product6%

“Exactly as pictured”

Soft Feel4%

“The flowers are super soft, pliable and easy to arrange”

Durability3%

“hold up well”

Smell3%

“the fragrance seems pretty light. admittedly”

Embellishment/Embroidery Quality3%

“they also make for a chic addition to everyday decor”

Texture/Consistency-Overall3%

“Nice color and texture realistic”

What buyers complain about

Smell17%

“had a weird smell”

Color15%

“Color is much darker”

Strength8%

“Also, quite fragile”

Quality-Overall5%

“Very bad quality, broken”

Durability4%

“less durable than expected”

Advertised Vs Actual Product4%

“totally different product”

Moist/Dry3%

“Dry, brittle, and poor quality”

Size-Overall3%

“Small”

Value For Money3%

“not worth the price”

Display Colors2%

“So this is definitely not the green color in the product picture”

Top return reasons

Color34%
Smell9%
Quality-Overall9%
Advertised Vs Actual Product8%
Size-Overall7%
Display Colors6%
Value For Money5%
Defective Material/Parts3%
Material Quality3%
Functionality-Overall2%

Common questions

Is amaranthus profitable to sell on Amazon United States?
The niche generates $188K/yr across 63 tracked products. 12 of 44 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the amaranthus niche?
24 brands and 26 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in amaranthus?
Top complaints mined from reviews: Smell, Color, Strength. The return rate is 10.5% — above our launch gate.
When does demand for amaranthus peak?
Demand peaks in May–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the amaranthus niche?
Listings span $13.19–$63.67; the average listing price is $27.50 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.