Allergy Pillow
FailShoppers spend an estimated $43K a year here, so Allergy Pillow is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $43K/yr60K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 15 sellers
Flapen Score
Allergy Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Allergy Pillow is stronger. Inside it, weaker.
Market
The Allergy Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Allergy Pillow 60K times last year and spent an estimated $43K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $43Ka year
- Peak month
- February8.6× the quietest month
- Top search term
- allerease pillow33K searches a year
02 · Price
A sale here is worth $32.38.
Listings sell for $32.38 on average, from $12.05 to $94.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.38 that is $0 to $3K a year per listing.
- Average price
- $32.38inside the $15 to $100 sweet spot
- Price range
- $12.05–$94.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #224 within Bed Pillows & Positioners. It carries 27,723 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 21.4%
- Average rank
- #224in Bed Pillows & Positioners
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 27,723per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Allergy Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AllerEase Platinum 2-in-1 Adjustable Pillow CleanBoost Allergen Barrier Extra Fill Standard/Queen - 2 Pack
- Price
- $94.37
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 8mo ago

Utopia Bedding Down Alternative Bed Pillows for Sleeping Queen Size (White) Set of 2 Soft & Fluffy Pillow with Cooling Hotel Quality Gusseted Pillow for Back Stomach or Side Sleepers
- Price
- $25.93
- Rating
- 4.5/5
- Reviews
- 78,145
- Age
- 5y ago

Set of 4 Standard/Queen AllerEase Pillow Protectors - Temperature Balancing Allergist Recommended - Premium Breathable Zippered Protectors
- Price
- $18.41
- Rating
- 4.8/5
- Reviews
- 4,344
- Age
- 7y ago

AllerEase Organically Grown Soft Cotton Allergy Defense Zippered Pillow Protector- Standard/Queen- 2 Pack
- Price
- $25.43
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 3y ago

Beckham Hotel Collection Bed Pillows Standard/Queen Size Set of 2 - Original Soft Down Alternative Pillow for Sleeping - Soft Support for Back Stomach or Side Sleepers
- Price
- $50.96
- Rating
- 4.4/5
- Reviews
- 261,511
- Age
- 9y ago
Trending
estimated 90-day click momentum
Utopia Bedding Down Alternative Bed Pillows for Sleeping Queen Size (White) Set of 2 Soft & Fluffy Pillow with Cooling Hotel Quality Gusseted Pillow for Back Stomach or Side Sleepers
- Price
- $25.93
- Rating
- 4.5/5
- Reviews
- 78,145
- Age
- 5y ago

AllerEase Platinum 2-in-1 Adjustable Pillow CleanBoost Allergen Barrier Extra Fill Standard/Queen - 2 Pack
- Price
- $94.37
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 8mo ago

Amazon Basics Down Alternative Bed Pillows and Pillow Protector Case Set Medium Density Standard Size 26 x 20 Hypoallergenic Microfiber Washable White 2-Pack
- Price
- $23.99
- Rating
- 4.4/5
- Reviews
- 712
- Age
- 3y ago

JOLLYVOGUE Pillows Standard Size Set of 2 Cooling and Supportive Pillows Full Size Set of 2 for Side and Back Sleepers Down Alternative Hotel Collection Sleeping Pillow
- Price
- $19.39
- Rating
- 4.4/5
- Reviews
- 22,814
- Age
- 7y ago

Allergy Organic Hypoallergenic Cotton Standard/Queen Pillow-Sleep Without Worrying About Chemicals in Your Pillow Cover-Protects Against allergens
- Price
- $66.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
AllerEase Platinum 2-in-1 Adjustable Pillow CleanBoost Allergen Barrier Extra Fill Standard/Queen - 2 Pack
- Price
- $94.37
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 8mo ago

Allergy Organic Hypoallergenic Cotton Standard/Queen Pillow-Sleep Without Worrying About Chemicals in Your Pillow Cover-Protects Against allergens
- Price
- $66.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Subrcamos Luxury Comfort Set of 4 Queen Size Bed Pillows - Hypoallergenic Polyester Microfiber Material - Premium Sleep Support for Side Back and Stomach Sleepers - 18 x 28 inches 45 cm x 70 cm
- Price
- $27.85
- Rating
- 4.2/5
- Reviews
- 1,162
- Age
- 2y ago

AllerEase Platinum Allergy Defense Particles Proof Temperatur Balancing Luxurious Plush Fabric Machine Washable Durable Zippered Pillow Protector Standard/Queen Size White
- Price
- $13.70
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 3y ago

AllerEase Organically Grown Soft Cotton Allergy Defense Zippered Pillow Protector- Standard/Queen- 2 Pack
- Price
- $25.43
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
15
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
4%
- Aller-Ease67%
- Utopia Bedding12%
- Beckham Hotel Collection6%
- Generic5%
- Serta4%
- JOLLYVOGUE2%
- Open — no brand owns it (2 brands, 4%)
Demand
Allergy Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 8.6×
Search terms
Top Allergy Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- allerease pillow33K/yr
- allergy pillow12K/yr
- anti allergy pillow6K/yr
- allergy pillows4K/yr
- allerease pillows4K/yr
Reviews and returns
What reviews say buyers love and hate about Allergy Pillow
We read the reviews and the return reasons for every product selling here.
“Hard and uncomfortable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Allergy Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









