Allergy Mattress Protector Twin
FailThe average product has 44,705 reviews to catch up to, so Allergy Mattress Protector Twin is a Fail.
- Flapen Score
- 40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 4940
- Market size
- $41K/yr12K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 20 sellers
Flapen Score
Allergy Mattress Protector Twin against its category
The dotted line is the Home & Kitchen average. Past it, Allergy Mattress Protector Twin is stronger. Inside it, weaker.
Market
The Allergy Mattress Protector Twin market on Amazon at a glance
Shoppers on Amazon United States searched for Allergy Mattress Protector Twin 12K times last year and spent an estimated $41K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $41Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- dust mite mattress cover twin4K searches a year
02 · Price
A sale here is worth $27.46.
Listings sell for $27.46 on average, from $10.01 to $46.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $27.46 that is $3K to $7K a year per listing.
- Average price
- $27.46inside the $15 to $100 sweet spot
- Price range
- $10.01–$46.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Mattress Protectors & Encasements. It carries 44,705 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Mattress Protectors & Encasements
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 44,705per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Allergy Mattress Protector Twin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
20
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Brand 160%
- Brand 227%
- Brand 33%
- Brand 43%
- Brand 53%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Allergy Mattress Protector Twin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Allergy Mattress Protector Twin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dust mite mattress cover twin4K/yr
- allergy mattress protector twin4K/yr
- allerease mattress protector twin3K/yr
- hypoallergenic mattress cover twin2K/yr
Reviews and returns
What reviews say buyers love and hate about Allergy Mattress Protector Twin
We read the reviews and the return reasons for every product selling here.
“Broke before first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Allergy Mattress Protector Twin questions
Answered from the same tracked data.









