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Allergy Mattress Protector Twin

Fail

The average product has 44,705 reviews to catch up to, so Allergy Mattress Protector Twin is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$41K/yr12K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
71%top-5 click share · 8 brands · 20 sellers

Flapen Score

Allergy Mattress Protector Twin against its category

The dotted line is the Home & Kitchen average. Past it, Allergy Mattress Protector Twin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allergy Mattress Protector Twin market on Amazon at a glance

Shoppers on Amazon United States searched for Allergy Mattress Protector Twin 12K times last year and spent an estimated $41K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
12.0%
Market size, estimated
$41Ka year
Peak month
November1.3× the quietest month
Top search term
dust mite mattress cover twin4K searches a year

02 · Price

A sale here is worth $27.46.

Listings sell for $27.46 on average, from $10.01 to $46.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $27.46 that is $3K to $7K a year per listing.

Average price
$27.46inside the $15 to $100 sweet spot
Price range
$10.01–$46.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Mattress Protectors & Encasements. It carries 44,705 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Mattress Protectors & Encasements
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
44,705per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Allergy Mattress Protector Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 160%
  • Brand 227%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Allergy Mattress Protector Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Allergy Mattress Protector Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dust mite mattress cover twin4K/yr
  • allergy mattress protector twin4K/yr
  • allerease mattress protector twin3K/yr
  • hypoallergenic mattress cover twin2K/yr

Reviews and returns

What reviews say buyers love and hate about Allergy Mattress Protector Twin

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
2.6%of orders come back
“Broke before first use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Allergy Mattress Protector Twin questions

Answered from the same tracked data.