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Allergen Mattress Protector Queen

Fail

The average product has 30,681 reviews to catch up to, so Allergen Mattress Protector Queen is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$74K/yr28K searches / yr
90-day growth
+29.0%search demand this quarter
Competition
65%top-5 click share · 8 brands · 19 sellers

Flapen Score

Allergen Mattress Protector Queen against its category

The dotted line is the Home & Kitchen average. Past it, Allergen Mattress Protector Queen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Allergen Mattress Protector Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Allergen Mattress Protector Queen 28K times last year and spent an estimated $74K. The top 5 brands take 93% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+29.0%
Conversion, latest week
7.6%
Market size, estimated
$74Ka year
Top search term
allergen mattress protector9K searches a year

02 · Price

A sale here is worth $34.56.

Listings sell for $34.56 on average, from $15.33 to $63.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.56 that is $0 to $3K a year per listing.

Average price
$34.56inside the $15 to $100 sweet spot
Price range
$15.33–$63.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Mattress Pads & Toppers. It carries 30,681 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Mattress Pads & Toppers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
30,681per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Allergen Mattress Protector Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Brand 159%
  • Brand 216%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Allergen Mattress Protector Queen search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Allergen Mattress Protector Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • allergen mattress protector9K/yr
  • allergy mattress cover4K/yr
  • queen allergy mattress protector3K/yr
  • allergy covers for mattress3K/yr
  • allergen mattress protector queen7K/yr
  • allergy bed cover3K/yr

Reviews and returns

What reviews say buyers love and hate about Allergen Mattress Protector Queen

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Water Resistance”
2.1%of orders come back
“NOT WATERPROOF”
A buyer, on “Water Resistance”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Allergen Mattress Protector Queen questions

Answered from the same tracked data.