alabaster
Skip itPrices mostly outside the sweet spot ($10.59–$546.03) — this niche doesn't clear our bar today.
Review moat
Great124.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$109.50avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 54K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$10.59–$546.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, alabaster is a $138K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
alabaster market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $110K–$137K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,785
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 74%
- Out of stock
- 3.0%
- Avg brand age
- 43 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
29
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
13%
- CraftsOfEgypt29%
- Fekuar22%
- ALABASTER14%
- Scenekoy11%
- ABBA9%
- SMINGYINGZ2%
- Open — no brand owns it (10 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +10.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top alabaster search terms
- alabaster43K/yr
- alabaster stone5K/yr
- alabaster gifts6K/yr
Top alabaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation
Fekuar$11.314.6★198 rev
Alabaster Colored Jar 4 in Gift Box w/1/4 oz Spikenard Oil
ABBA$48.794.5★137 rev
CraftsOfEgypt Single Alabaster Candle Holder - Egyptian Tealight and Votive Candles Holders with Amber Glow for Home Dcor Natural Stone Soothing Tranquil Aurora
CraftsOfEgypt$30.474.7★395 rev
Scenekoy 23 Alabaster Table Lamp Set of 2 with Night Light for Living Room
Scenekoy$94.314.6★231 rev
ALABASTER Co. - No Bleed Pastel Highlighter Set 6 Pcs Chisel Tip Muted Pastel Colors Bible Study Supplies
ALABASTER$11.044.2★182 rev
Newest
by launch date
OSRoyce Alabaster Chandelier 24 Brass Round Chandeliers Luxury Modern White Marble Chandeliers for Living Room Dining Room Bedroom Foyer Bathroom Kitchen Entryway Hallway
OSRoyce$546.0315 rev
Scenekoy Alabaster Table Lamp for Living Room 3-Way Dimmable Table Lamp
Scenekoy$66.02231 rev
PIOUTNF Alabaster Round Chandelier 2-Tier Spanish Alabaster Chandeliers Warm White 13 Modern Small Gold Marble Pendant Chandeliers for Foyer Kitchen Island Dining Room Bedroom
PIOUTNF$419.2720 rev
Scenekoy 23 Alabaster Table Lamp Set of 2 with Night Light for Living Room
Scenekoy$94.31231 rev
SMINGYINGZ Alabaster Wall Sconces 20 inch Natural Marble Black Wall Sconce Indoor Wall Lamp Modern Bathroom Alabaster Wall Lamp for Living Room Bedroom Porch Dining Room Stairway
SMINGYINGZ$206.293 rev
Trending
90-day click momentumScenekoy Alabaster Table Lamp for Living Room 3-Way Dimmable Table Lamp
Scenekoy$66.024.6★
OSRoyce Alabaster Chandelier 24 Brass Round Chandeliers Luxury Modern White Marble Chandeliers for Living Room Dining Room Bedroom Foyer Bathroom Kitchen Entryway Hallway
OSRoyce$546.034.8★
PIOUTNF Alabaster Round Chandelier 2-Tier Spanish Alabaster Chandeliers Warm White 13 Modern Small Gold Marble Pendant Chandeliers for Foyer Kitchen Island Dining Room Bedroom
PIOUTNF$419.275.0★
SMINGYINGZ Alabaster Wall Sconces 20 inch Natural Marble Black Wall Sconce Indoor Wall Lamp Modern Bathroom Alabaster Wall Lamp for Living Room Bedroom Porch Dining Room Stairway
SMINGYINGZ$206.294.2★
Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation
Fekuar$11.314.6★
What buyers say about alabaster
What buyers praise and complain about, mined from review topics.What buyers love
“Warm Glow”
“Quality table lamps”
“I absolutely love how they look”
“they were easy to set up”
“precious gift to me”
“Beautiful color”
“As advertised and very pretty”
“Great price too”
“I love having the sturdiness”
“These pen the write good”
What buyers complain about
“the shade is not good quality”
“The markers were all dried out”
“Not assembled correctly at factory”
“Dried up”
“Waste of MONEY”
“it doesnt justify $49 at all”
“Majority are dried out and didnt work”
“I had to return because the dimmest light was still too bright”
“Now it wont charge anymore”
“A personal opinion that did not dictate the 3 star review is the shade of the highlighter that was a darker pink on the outside was a lighter pink on the inside”
Top return reasons
Common questions
- Is alabaster profitable to sell on Amazon United States?
- The niche generates $138K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the alabaster niche?
- 16 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in alabaster?
- Top complaints mined from reviews: Quality-Overall, Dry/Empty Ink, Assembly/Installation. The return rate is 4.2%.
- When does demand for alabaster peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the alabaster niche?
- Listings span $10.59–$546.03; the average listing price is $109.50 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.