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Alabaster

Fail

Prices span $10.59–$546.03, mostly outside the sweet spot, so Alabaster is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$138K/yr54K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
46%top-5 click share · 16 brands · 29 sellers

Flapen Score

Alabaster against its category

The dotted line is the Home & Kitchen average. Past it, Alabaster is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alabaster market on Amazon at a glance

Shoppers on Amazon United States searched for Alabaster 54K times last year and spent an estimated $138K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
2.4%
Market size, estimated
$138Ka year
Peak month
December1.9× the quietest month
Top search term
alabaster43K searches a year

02 · Price

A sale here is worth $109.50.

Listings sell for $109.50 on average, from $10.59 to $546.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $109.50 that is $0 to $11K a year per listing.

Average price
$109.50above the $15 to $100 sweet spot
Price range
$10.59–$546.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,785 within Candleholders. It carries 124 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
81%
Out of stock, average day
3.0%
Average rank
#1,785in Candleholders
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
124per listing
Listings tracked
27

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Alabaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

29

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

13%

  • Brand 129%
  • Brand 222%
  • Brand 314%
  • Brand 411%
  • Brand 59%
  • Brand 62%
  • Open — no brand owns it (10 brands, 13%)

Demand

Alabaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Alabaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alabaster43K/yr
  • alabaster stone5K/yr
  • alabaster gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Alabaster

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Quality-Overall”
4.2%of orders come back
“the shade is not good quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Alabaster questions

Answered from the same tracked data.