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Airoflux Ironing Machine

Fail

An estimated 12.0% of orders come back, so Airoflux Ironing Machine is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$208K/yr137K searches / yr
90-day growth
+453.5%search demand this quarter
Competition
70%top-5 click share · 12 brands · 16 sellers

Flapen Score

Airoflux Ironing Machine against its category

The dotted line is the Home & Kitchen average. Past it, Airoflux Ironing Machine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airoflux Ironing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Airoflux Ironing Machine 137K times last year and spent an estimated $208K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +453.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+453.5%
Conversion, latest week
0.7%
Market size, estimated
$208Ka year
Top search term
airoflux ironing machine57K searches a year

02 · Price

A sale here is worth $204.04.

Listings sell for $204.04 on average, from $143.75 to $348.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $204.04 that is $0 to $20K a year per listing.

Average price
$204.04above the $15 to $100 sweet spot
Price range
$143.75–$348.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
12.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #126 within Irons & Steamers. It carries 36 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
28.4%
Average rank
#126in Irons & Steamers
Average rating
3.77 starsAmazon United States average 4.42 stars
Average reviews
36per listing
Listings tracked
15

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
24 months

Products

Top Airoflux Ironing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • Brand 142%
  • Brand 218%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Search terms

Top Airoflux Ironing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airoflux ironing machine57K/yr
  • aervihome ironing machine13K/yr
  • airflux ironing machine13K/yr
  • airoflux automatic ironing machine13K/yr
  • lissaire ironing machine16K/yr
  • airflux iron13K/yr
  • aeroflex ironing machine6K/yr
  • aeroflex iron4K/yr
  • airoflux iron3K/yr

Reviews and returns

What reviews say buyers love and hate about Airoflux Ironing Machine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Functionality-Overall”
12.0%of orders come back
“Didnt work very well for us”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Airoflux Ironing Machine questions

Answered from the same tracked data.