Air Mattress with Frame
FailPrices span $73.09–$377.93, mostly outside the sweet spot, so Air Mattress with Frame is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $1.5M/yr344K searches / yr
- 90-day growth
- +30.4%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 25 sellers
Flapen Score
Air Mattress with Frame against its category
The dotted line is the Home & Kitchen average. Past it, Air Mattress with Frame is stronger. Inside it, weaker.
Market
The Air Mattress with Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Air Mattress with Frame 344K times last year and spent an estimated $1.5M. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- +30.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $1.5Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- king koil air mattress37K searches a year
02 · Price
A sale here is worth $213.58.
Listings sell for $213.58 on average, from $73.09 to $377.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $213.58 that is $21K to $53K a year per listing.
- Average price
- $213.58above the $15 to $100 sweet spot
- Price range
- $73.09–$377.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $21K–$53K
- Returns
- 7.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #64 within Air Mattresses & Accessories. It carries 13,531 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #64in Air Mattresses & Accessories
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 13,531per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Air Mattress with Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
25
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Brand 165%
- Brand 210%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Air Mattress with Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Air Mattress with Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king koil air mattress37K/yr
- air mattress with frame51K/yr
- air mattress frame30K/yr
- king koil luxury air mattress queen26K/yr
- air mattress stand14K/yr
- self inflating bed20K/yr
- air mattress with legs15K/yr
- king coil air mattress queen14K/yr
- king coil air mattress10K/yr
- king koil14K/yr
Reviews and returns
What reviews say buyers love and hate about Air Mattress with Frame
We read the reviews and the return reasons for every product selling here.
“It developed a leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Mattress with Frame questions
Answered from the same tracked data.