Air Mattress with Frame
FailPrices span $73.09–$377.93, mostly outside the sweet spot, so Air Mattress with Frame is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $1.5M/yr344K searches / yr
- 90-day growth
- +30.4%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 25 sellers
Flapen Score
Air Mattress with Frame against its category
The dotted line is the Home & Kitchen average. Past it, Air Mattress with Frame is stronger. Inside it, weaker.
Market
The Air Mattress with Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Air Mattress with Frame 344K times last year and spent an estimated $1.5M. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- +30.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $1.5Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- king koil air mattress37K searches a year
02 · Price
A sale here is worth $213.58.
Listings sell for $213.58 on average, from $73.09 to $377.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $213.58 that is $21K to $53K a year per listing.
- Average price
- $213.58above the $15 to $100 sweet spot
- Price range
- $73.09–$377.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $21K–$53K
- Returns
- 7.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #64 within Air Mattresses & Accessories. It carries 13,531 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #64in Air Mattresses & Accessories
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 13,531per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Air Mattress with Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
King Koil 20 Queen Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Inflates in 2 Minutes 600 lb Capacity for Guests Camping Home 1-Year Warranty
- Price
- $134.67
- Rating
- 4.4/5
- Reviews
- 50,132
- Age
- 9y ago
King Koil 16 Queen Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Inflates in 2 Minutes 600 lb Capacity for Guests Camping Home 1-Year Warranty
- Price
- $116.38
- Rating
- 4.3/5
- Reviews
- 3,484
- Age
- 5y ago
Ivation EZ-Bed (Queen) Inflatable Air Mattress with Frame & Built-in Pump - 3 Min Self Inflate/Deflate - Raised Blow up Bed with Legs Auto Shut Off Premium Coil Design Wheeled Portable Case
- Price
- $369.50
- Rating
- 4.1/5
- Reviews
- 3,430
- Age
- 10y ago
King Koil 20 Full Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Inflates in 2 Minutes 600 lb Capacity for Guests Camping Home 1-Year Warranty
- Price
- $120.55
- Rating
- 4.4/5
- Reviews
- 50,132
- Age
- 3y ago
King Koil 20 Twin Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Inflates in 2 Minutes 300 lb Capacity for Guests Camping Home 1-Year Warranty
- Price
- $106.34
- Rating
- 4.4/5
- Reviews
- 50,132
- Age
- 8y ago
Trending
estimated 90-day click momentumKing Koil 16 Twin Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Inflates in 2 Minutes 300 lb Capacity for Guests Camping Home 1-Year Warranty
- Price
- $93.21
- Rating
- 4.3/5
- Reviews
- 3,484
- Age
- 5y ago
King Koil 16 Queen Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Inflates in 2 Minutes 600 lb Capacity for Guests Camping Home 1-Year Warranty
- Price
- $116.38
- Rating
- 4.3/5
- Reviews
- 3,484
- Age
- 5y ago
FUNDANGO Queen Camping Cot with Electric Pump Inflatable Air Mattress Bed with Removable & Washable Cover Folding Frame Cup Holders Carry Bag for Adults Tent Guest (80x60)
- Price
- $201.07
- Rating
- 4.2/5
- Reviews
- 349
- Age
- 11mo ago
King Koil 20 California King Air Mattress with Built-in High-Speed Pump - CNN Underscored Top Pick Sleeps Like a Real Bed Fast Inflation 650 lb Capacity for Guests Camping Home 1-Year Warranty
- Price
- $165.09
- Rating
- 4.4/5
- Reviews
- 50,132
- Age
- 8y ago
Ivation EZ-Bed (Queen) Inflatable Air Mattress with Frame & Built-in Pump - 3 Min Self Inflate/Deflate - Raised Blow up Bed with Legs Auto Shut Off Premium Coil Design Wheeled Portable Case
- Price
- $369.50
- Rating
- 4.1/5
- Reviews
- 3,430
- Age
- 10y ago
Newest
by launch date
SereneLife (Queen) EZ Bed Air Mattress with Frame and Rolling Case - 3 Min Self Inflating Air Bed with Upgraded U-Coil Mattress and Premium Soft Flocked Top Wall Plug AC Powered Inflate and Deflate
- Price
- $354.84
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 9mo ago
FUNDANGO Queen Camping Cot with Electric Pump Inflatable Air Mattress Bed with Removable & Washable Cover Folding Frame Cup Holders Carry Bag for Adults Tent Guest (80x60)
- Price
- $201.07
- Rating
- 4.2/5
- Reviews
- 349
- Age
- 11mo ago
Naturehike CosyWild 2 Person Camping Cot Frame Only Air Mattress Not Included Folding Full Size Camping Bed Frame with Side Pocket and Carry Bag
- Price
- $112.49
- Rating
- 3.8/5
- Reviews
- 74
- Age
- 1y ago
Oaktiv Queen Air Mattress with Frame Self Inflating/Deflating Bed for Adults - PeakRest Blow Up Bed Camping Cot with Mattress for Adults - Portable Queen with Travel Rolling Case on Wheels
- Price
- $307.78
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 1y ago
Oaktiv Queen Air Mattress with Frame Self Inflating/Deflating Bed for Adults - PeakRest Blow Up Bed Camping Cot with Mattress - Portable with Travel Rolling Case on Wheels
- Price
- $330.23
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
25
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
7%
- King Koil65%
- Ivation10%
- Simpli Comfy6%
- Oaktiv5%
- Coleman4%
- Naturehike3%
- Open — no brand owns it (3 brands, 7%)
Demand
Air Mattress with Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Air Mattress with Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- king koil air mattress37K/yr
- air mattress with frame51K/yr
- air mattress frame30K/yr
- king koil luxury air mattress queen26K/yr
- air mattress stand14K/yr
- self inflating bed20K/yr
- air mattress with legs15K/yr
- king coil air mattress queen14K/yr
- king coil air mattress10K/yr
- king koil14K/yr
Reviews and returns
What reviews say buyers love and hate about Air Mattress with Frame
We read the reviews and the return reasons for every product selling here.
“It developed a leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Mattress with Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data