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Air Mattress Topper

Fail

The average product has 42,569 reviews to catch up to, so Air Mattress Topper is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$115K/yr88K searches / yr
90-day growth
+22.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 10 sellers

Flapen Score

Air Mattress Topper against its category

The dotted line is the Home & Kitchen average. Past it, Air Mattress Topper is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Mattress Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Air Mattress Topper 88K times last year and spent an estimated $115K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
3.0%
Market size, estimated
$115Ka year
Peak month
July3.3× the quietest month
Top search term
cotton mattress topper34K searches a year

02 · Price

A sale here is worth $44.18.

Listings sell for $44.18 on average, from $33.04 to $61.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $44.18 that is $4K to $11K a year per listing.

Average price
$44.18inside the $15 to $100 sweet spot
Price range
$33.04–$61.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #30 within Mattress Pads & Toppers. It carries 42,569 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#30in Mattress Pads & Toppers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
42,569per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Air Mattress Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 232%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 62%

Demand

Air Mattress Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Air Mattress Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton mattress topper34K/yr
  • easeland mattress topper18K/yr
  • 100% cotton mattress topper9K/yr
  • mattress topper cotton8K/yr
  • easeland mattress pad8K/yr
  • cotton mattress topper queen5K/yr
  • easeland3K/yr
  • easeland queen size mattress pad pillow top mattress cover3K/yr

Reviews and returns

What reviews say buyers love and hate about Air Mattress Topper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Thickness”
2.5%of orders come back
“Not as thick as you think”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Air Mattress Topper questions

Answered from the same tracked data.