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Air Mattress Full with Built in Pump

Maybe

Shoppers spend an estimated $2.0M a year here. But an estimated 6.8% of orders come back, so Air Mattress Full with Built in Pump is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$2.0M/yr888K searches / yr
90-day growth
+51.5%search demand this quarter
Competition
50%top-5 click share · 19 brands · 52 sellers

Flapen Score

Air Mattress Full with Built in Pump against its category

The dotted line is the Home & Kitchen average. Past it, Air Mattress Full with Built in Pump is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Mattress Full with Built in Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Air Mattress Full with Built in Pump 888K times last year and spent an estimated $2.0M. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
888K
Growth, 90 days vs prior 90
+51.5%
Conversion, latest week
4.1%
Market size, estimated
$2.0Ma year
Peak month
July2.3× the quietest month
Top search term
full size air mattress388K searches a year

02 · Price

A sale here is worth $55.11.

Listings sell for $55.11 on average, from $13.67 to $135.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $55.11 that is $41K to $55K a year per listing.

Average price
$55.11inside the $15 to $100 sweet spot
Price range
$13.67–$135.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$41K–$55K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #33 within Air Mattresses & Accessories. It carries 10,913 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
5.8%
Average rank
#33in Air Mattresses & Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
10,913per listing
Listings tracked
39

04 · Newcomers

11 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
11Amazon's first-year sales bar
Average brand age
33 months

Products

Top Air Mattress Full with Built in Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

52

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

50%

Top 20: 80%

Open market

21%

  • Brand 152%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Air Mattress Full with Built in Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Air Mattress Full with Built in Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • full size air mattress388K/yr
  • full air mattress172K/yr
  • air mattress full size54K/yr
  • full size blow up mattress46K/yr
  • full size air mattress with pump34K/yr
  • full size inflatable mattress27K/yr
  • full size inflatable mattress with built in pump20K/yr
  • cheap air mattress24K/yr
  • full inflatable mattress17K/yr
  • blow up mattress full size14K/yr

Reviews and returns

What reviews say buyers love and hate about Air Mattress Full with Built in Pump

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Inflation/Deflation”
6.8%of orders come back
“Does NOT stay inflated”
A buyer, on “Inflation/Deflation”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Air Mattress Full with Built in Pump questions

Answered from the same tracked data.