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African American Christmas Decorations

Fail

Prices span $6.92–$14.24, mostly outside the sweet spot, so African American Christmas Decorations is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$27K/yr212K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
57%top-5 click share · 10 brands · 11 sellers

Flapen Score

African American Christmas Decorations against its category

The dotted line is the Home & Kitchen average. Past it, African American Christmas Decorations is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The African American Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for African American Christmas Decorations 212K times last year and spent an estimated $27K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
1.2%
Market size, estimated
$27Ka year
Peak month
November141.0× the quietest month
Top search term
african american christmas decorations115K searches a year

02 · Price

A sale here is worth $10.74.

Listings sell for $10.74 on average, from $6.92 to $14.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $10.74 that is $0 to $1K a year per listing.

Average price
$10.74under the $15 to $100 sweet spot
Price range
$6.92–$14.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 41.7% of listings are out of stock. The average listing ranks #19,347 within Banners. It carries 103 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
41.7%
Average rank
#19,347in Banners
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
103per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top African American Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

11

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

29%

  • Brand 122%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

African American Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMar

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 141.0×

Search terms

Top African American Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • african american christmas decorations115K/yr
  • african american santa19K/yr
  • african american christmas13K/yr
  • african american christmas ornaments24K/yr
  • african american santa claus13K/yr
  • african christmas decorations11K/yr
  • african american christmas decor18K/yr

Reviews and returns

What reviews say buyers love and hate about African American Christmas Decorations

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Material Quality”
3.4%of orders come back
“That these were made out like hard cardboard I did use on a smaller tree”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common African American Christmas Decorations questions

Answered from the same tracked data.