Affirmation Jar
FailShoppers spend an estimated $25K a year here, so Affirmation Jar is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $25K/yr78K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 41%top-5 click share · 33 brands · 37 sellers
Flapen Score
Affirmation Jar against its category
The dotted line is the Home & Kitchen average. Past it, Affirmation Jar is stronger. Inside it, weaker.
Market
The Affirmation Jar market on Amazon at a glance
Shoppers on Amazon United States searched for Affirmation Jar 78K times last year and spent an estimated $25K. The top 5 brands take 45% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $25Ka year
- Top search term
- affirmation jar24K searches a year
02 · Price
A sale here is worth $12.20.
Listings sell for $12.20 on average, from $6.25 to $18.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.20 that is $0 to $1K a year per listing.
- Average price
- $12.20under the $15 to $100 sweet spot
- Price range
- $6.25–$18.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #593 within Decorative Jars. It carries 444 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #593in Decorative Jars
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 444per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Affirmation Jar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
33 rising
Sellers
37
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
41%
Top 20: 76%
Open market
48%
- Brand 111%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
Affirmation Jar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 6 of 12 months tracked
Search terms
Top Affirmation Jar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- affirmation jar24K/yr
- positive affirmation jar15K/yr
- positive jar11K/yr
- read me when jar non religious6K/yr
- positive affirmations jar6K/yr
- positivity jar5K/yr
- affirmation jar for women5K/yr
- positive messages in a jar3K/yr
- positive messages in a bottle3K/yr
Reviews and returns
What reviews say buyers love and hate about Affirmation Jar
We read the reviews and the return reasons for every product selling here.
“It is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Affirmation Jar questions
Answered from the same tracked data.