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Aeron Chair

Fail

The top 5 brands take 100% of clicks, so Aeron Chair is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$229K/yr78K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
70%top-5 click share · 5 brands · 21 sellers

Flapen Score

Aeron Chair against its category

The dotted line is the Home & Kitchen average. Past it, Aeron Chair is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aeron Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Aeron Chair 78K times last year and spent an estimated $229K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
0.5%
Market size, estimated
$229Ka year
Peak month
November1.5× the quietest month
Top search term
aeron chair58K searches a year

02 · Price

A sale here is worth $577.76.

Listings sell for $577.76 on average, from $192.38 to $1472.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $577.76 that is $0 to $58K a year per listing.

Average price
$577.76above the $15 to $100 sweet spot
Price range
$192.38–$1472.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$58K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #726 within Home Office Furniture. It carries 1,420 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
29%
Out of stock, average day
0.0%
Average rank
#726in Home Office Furniture
Average rating
3.86 starsAmazon United States average 4.42 stars
Average reviews
1,420per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Aeron Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Aeron Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Aeron Chair

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
8%of negative reviews mention “Durability”
1.8%of orders come back
“broke after a few months”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aeron Chair questions

Answered from the same tracked data.