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Advent Wreath

Maybe

Products sell for $27.80 on average, inside the sweet spot. But demand is soft, at -15.7% this quarter, so Advent Wreath is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$520K/yr1.4M searches / yr
90-day growth
-15.7%search demand this quarter
Competition
34%top-5 click share · 33 brands · 53 sellers

Flapen Score

Advent Wreath against its category

The dotted line is the Home & Kitchen average. Past it, Advent Wreath is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advent Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Advent Wreath 1.4M times last year and spent an estimated $520K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $520K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
1.4%
Market size, estimated
$520Ka year
Peak month
December312.6× the quietest month
Top search term
advent wreath457K searches a year

02 · Price

A sale here is worth $27.80.

Listings sell for $27.80 on average, from $9.00 to $64.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $27.80 that is $3K to $7K a year per listing.

Average price
$27.80inside the $15 to $100 sweet spot
Price range
$9.00–$64.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #1,688 within Candleholders. It carries 422 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
98%
Out of stock, average day
27.5%
Average rank
#1,688in Candleholders
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
422per listing
Listings tracked
49

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Advent Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

53

Top-5 brand share

59%

Top 20: 90%

Top-5 click share

34%

Top 20: 71%

Open market

36%

  • Brand 122%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Advent Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 312.6×

Search terms

Top Advent Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advent wreath457K/yr
  • advent candle holder209K/yr
  • advent wreath candle holder185K/yr
  • corona de adviento101K/yr
  • corona de adviento catlica con velas45K/yr
  • advent wreaths17K/yr
  • advent wreath kit20K/yr
  • advent wreath catholic15K/yr
  • catholic advent wreath22K/yr
  • advent candle holders9K/yr

Reviews and returns

What reviews say buyers love and hate about Advent Wreath

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
2.0%of orders come back
“the candles are very loose”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Advent Wreath questions

Answered from the same tracked data.