Is advent wreath profitable to sell on Amazon United States?

The niche generates $520K/yr across 49 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the advent wreath niche?

33 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in advent wreath?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.

When does demand for advent wreath peak?

Demand peaks in Nov–Dec; the busiest month runs 312.6× the quietest.

What does it cost to enter the advent wreath niche?

Listings span $9.00–$64.83; the average listing price is $27.80 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.

advent wreath

Worth a look

Shows a sweet-spot price point ($27.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$27.80

avg listing price — sweet spot $15–$100

Price range

Great$9.00–$64.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Great422.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Great2.0%

return rate — above 5% kills the launch gate

Market size

Good$520K

$520K/yr · 1.4M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, advent wreath is a $520K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

advent wreath market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: $834K–$1.1M; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,688
Page quality: 0%
Prime: 98%
Sponsored: 37%
Out of stock: 27.5%
Avg brand age: 42 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

59%

Top 20: 90%

Top-5 click share

34%

Top 20: 71%

Open market

36%

Vermont Christmas Company22%
Avalon Gallery16%
Brbecon8%
TURNMEON7%
Kenburg5%
Generic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 312.6×

Open Trend

Top advent wreath search terms

advent wreath457K/yr +0.6%0.6% conv.
advent candle holder209K/yr +2.7%0.6% conv.
advent wreath candle holder185K/yr -4.8%0.7% conv.
corona de adviento101K/yr -53.2%0.0% conv.
corona de adviento catlica con velas45K/yr +14.7%0.0% conv.
advent wreaths17K/yr +6.3%0.9% conv.
advent wreath kit20K/yr +25.0%0.0% conv.
advent wreath catholic15K/yr +129.5%1.7% conv.
catholic advent wreath22K/yr +29.2%0.7% conv.
advent candle holders9K/yr +34.6%0.0% conv.

All search terms

Top advent wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purple Ribbon Advent Wreath by Vermont Christmas Company - Durable Construction - 11 Diameter - Traditional Advent Wreath Candle Holder

Vermont Christmas Company$28.574.6★1,747 rev

Avalon Gallery Advent Wreath Candle Holders - Christmas Tabletop Candle Holder 6 Joy Faith Love Hope Wreath

Avalon Gallery$38.774.5★356 rev

Kenburg 12in Christmas Advent Wreath 5 Candle Holder With Metal Cups For Taper Candles Advent Wreath And Candles Set Safety Fire Retardant Centerpiece Decorations For Table Indoor Home Church

Kenburg$40.944.3★87 rev

Holiday Traditions Advent Wreath by Vermont Christmas Company

Vermont Christmas Company$28.594.6★539 rev

Avalon Gallery Sculpted Resin Advent/Christmas Candle Holder 7.25 x 9.75 Angel Nativity Wreath

Avalon Gallery$28.964.7★94 rev

Newest

by launch date

Gold Advent Candle Holder 5 Wreath Candle Holder for Christmas Home Church Decor

Fecovanti$19.522 rev

10mo ago

7inch Wooden Candle Holder Advent Wreath 4 Candle Holder

Generic$19.1621 rev

1y ago

Advent Wreath 5 Candle Holder Christmas Candle Rings Candle Holder for Tapered Advent Candles Advent Wreath Ring Table Decoration for Christmas Advent Festival Home Party Church Gold(No Candles)

Brbecon$15.7837 rev

1y ago

Advent Wreath 5 Candle Holder Christmas Candle Rings Candle Holder for Tapered Advent Candles Advent Wreath Ring Table Decoration for Christmas Advent Festival Home Party Church Silver(No Candles)

Brbecon$13.0036 rev

1y ago

Advent Wreath 5 Candle Holder Set with Advent Candles Christmas Candle Rings Candle Holder for Tapered Advent Candles Advent Wreath Ring Table Decoration for Christmas Advent Festival Home Church

Brbecon$23.8335 rev

1y ago

What buyers say about advent wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Strength13%

“Hold the candles great”

Brightness/Shine/Glow11%

“Love these candles”

Design-Overall10%

“Best invention yet in history”

Color7%

“All colors need in one”

Size-Overall7%

“Nice size”

Advertised Vs Actual Product6%

“Better than expected”

Value For Money5%

“This was the best price I could find without fake foliage which is what I wanted”

Gifting Purpose4%

“It was OK its a reusable advent wreath”

Material Quality4%

“Nice material, good for candles all year”

What buyers complain about

Size-Overall26%

“the candles are very loose”

Value For Money11%

“Looks expensive for a low price”

Quality-Overall11%

“Cheap quality”

Paint Quality6%

“They didn't even paint it gold”

Color6%

“I didnt realize it was purple”

Advertised Vs Actual Product6%

“It doesn't look anything like the photo”

Weight Heavy4%

“It was actually heavier than I thought it would be which I like”

Top return reasons

Size-Overall37%

Functionality-Overall9%

Bulb Flicker/Dimming/Color9%

Advertised Vs Actual Product9%

Quality-Overall9%

Design-Overall4%

Mechanism Issues4%

Color4%

Product Condition4%

Defective Material/Parts4%

Common questions

Is advent wreath profitable to sell on Amazon United States?: The niche generates $520K/yr across 49 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the advent wreath niche?: 33 brands and 53 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in advent wreath?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
When does demand for advent wreath peak?: Demand peaks in Nov–Dec; the busiest month runs 312.6× the quietest.
What does it cost to enter the advent wreath niche?: Listings span $9.00–$64.83; the average listing price is $27.80 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.

advent wreath

advent wreath market data

Competition & brand share

Demand & seasonality

Top advent wreath search terms

Top advent wreath products on Amazon

Top sellers

Newest

Trending

What buyers say about advent wreath

What buyers love

What buyers complain about

Top return reasons

Common questions

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