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Advent Candles

Maybe

Products sell for $18.74 on average, inside the sweet spot. But demand is soft, at -35.7% this quarter, so Advent Candles is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$340K/yr733K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
48%top-5 click share · 20 brands · 41 sellers

Flapen Score

Advent Candles against its category

The dotted line is the Home & Kitchen average. Past it, Advent Candles is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Advent Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Advent Candles 733K times last year and spent an estimated $340K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
733K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
2.5%
Market size, estimated
$340Ka year
Peak month
December303.5× the quietest month
Top search term
advent candles379K searches a year

02 · Price

A sale here is worth $18.74.

Listings sell for $18.74 on average, from $7.31 to $38.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $18.74 that is $47K to $56K a year per listing.

Average price
$18.74inside the $15 to $100 sweet spot
Price range
$7.31–$38.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$47K–$56K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #675 within Candles. It carries 845 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
84%
Out of stock, average day
24.1%
Average rank
#675in Candles
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
845per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Advent Candles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$34K$51K$68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

41

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 93%

Open market

35%

  • Vermont Christmas Company28%
  • MISSYO12%
  • CLCYICEN8%
  • MEGA CANDLES7%
  • WPONSZU5%
  • Alison Gardiner5%

Demand

Advent Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 303.5×

Search terms

Top Advent Candles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • advent candles379K/yr
  • advent candle48K/yr
  • advent candles set of 488K/yr
  • advent wreath candles23K/yr
  • advent candles set of 555K/yr
  • advent candle set27K/yr
  • velas de adviento32K/yr
  • advent taper candles10K/yr
  • velas de adviento navidad23K/yr
  • velas de adviento catlica5K/yr

Reviews and returns

What reviews say buyers love and hate about Advent Candles

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Size-Overall”
1.7%of orders come back
“They did not fit in the holder as expected. too thick”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Advent Candles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data