advent candles
Worth a lookShows a sweet-spot price point ($18.74 avg), but soft demand (-35.7% this quarter) keeps it on the watch list.
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Great$7.31–$38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.12avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$340K$340K/yr · 733K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, advent candles is a $340K/yr Amazon United States market (733K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
advent candles market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 56%
- Out of stock
- 24.1%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
41
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
35%
- Vermont Christmas Company28%
- MISSYO12%
- CLCYICEN8%
- MEGA CANDLES7%
- WPONSZU5%
- Alison Gardiner5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -35.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 303.5×
Top advent candles search terms
- advent candles379K/yr
- advent candle48K/yr
- advent candles set of 488K/yr
- advent wreath candles23K/yr
- advent candles set of 555K/yr
- advent candle set27K/yr
- velas de adviento32K/yr
- advent taper candles10K/yr
- velas de adviento navidad23K/yr
- velas de adviento catlica5K/yr
Top advent candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Christmas Advent Candle Set (Set of 4) - Made in The U.S.A. - 10 Inch Wax Taper Candles - 3 Purples Candles & 1 Pink Candle
Vermont Christmas Company$9.004.6★7,463 rev
Christmas Advent Candles (Set of 5) - 10 Wax Taper Candles by Vermont Christmas Company - 3 Purple 1 Pink 1 White
Vermont Christmas Company$9.924.6★4,261 rev
CLCYICEN 4 Pack Christmas 10in Unscented Advent Candles for Seasonal Celebrations Holidays Church Celebration Party
CLCYICEN$8.424.6★653 rev
20 Pack Advent Candle Set 15 Purple 5 Pink Taper Candles 10 Inch Smokless and Dripless Candlesticks for Advent Christmas and Seasonal Celebration
MISSYO$10.994.5★2 rev
16 Pack Advent Taper Candles Premium Hand Dipped 10in Unscented Christmas Taper Candles - Ideal for Seasonal Celebrations Holidays Church Celebration Party
WPONSZU$14.504.4★1,116 rev
Newest
by launch date
SUNGEGE Flameless Advent Candles Set of 4 Traditional Purple & Pink LED Taper Candles with Remote Control & Timer Battery Operated for Safe Christmas Countdown and Wreath Decor
SUNGEGE$15.5312 rev
16 Pack Advent Taper Candles Premium Hand Dipped 10in Unscented Christmas Taper Candles - Ideal for Seasonal Celebrations Holidays Church Celebration Party
Howemon$16.842,400 rev
Alison Gardiner Winter Wildlife Advent Pillar Candle Unscented Wax Christmas Countdown 70hr Burn Handmade in UK Festive Candle for Table Mantel & Holiday Dcor
Alison Gardiner$27.3314 rev
Velsyn Pillar Advent Candles Set of 5 Battery Operated Advent Candle Set with Remote and Timer 3x6 Pink and Purple Pillar Candle Set Flameless Advent Candles for Advent Wreath Pillar Candle Holder
Velsyn$33.7862 rev
16 Pack Advent Taper Candles Premium Hand Dipped 10in Unscented Christmas Taper Candles - Ideal for Seasonal Celebrations Holidays Church Celebration Party
WPONSZU$14.501,116 rev
Trending
90-day click momentum20 Pack Advent Candle Set 15 Purple 5 Pink Taper Candles 10 Inch Smokless and Dripless Candlesticks for Advent Christmas and Seasonal Celebration
MISSYO$10.994.5★
20 Pack Advent Candle Set 12 Purple 4 Pink 4 White Taper Candles 10 Inch Smokless and Dripless Candlesticks for Advent Christmas and Seasonal Celebration
MISSYO$14.105.0★
Simplelight Advent Candles Timer Battery Included Purple&Pink Set of 6
Simplelight4you$15.294.3★
Alexander Taron 5001W German Countdown Tradition Winter White Wax Christmas Advent Candle Gray 12 inch
Alexander Taron$20.674.4★
Purple Advent Pillar Candle Set
Autom$37.814.7★
What buyers say about advent candles
What buyers praise and complain about, mined from review topics.What buyers love
“Great candles”
“The colors are bright”
“Well made candles”
“Great value”
“The remote control is a nice option”
“Beautiful, sturdy, and just as pictured”
“Work as advertised”
“they lasted a while”
“Lovely design”
“Love the gel adhesive that included to hold taper candles in place”
What buyers complain about
“They did not fit in the holder as expected. too thick”
“is hard to clean off”
“Cheap, low quality”
“Light stopped working”
“may not be able to use for multiple years without replacing them”
“look very fake plastic”
“They did not fit in the holder as expected. too thick”
Top return reasons
Common questions
- Is advent candles profitable to sell on Amazon United States?
- The niche generates $340K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the advent candles niche?
- 20 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in advent candles?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 1.7%.
- When does demand for advent candles peak?
- Demand peaks in Nov–Dec; the busiest month runs 303.5× the quietest.
- What does it cost to enter the advent candles niche?
- Listings span $7.31–$38.17; the average listing price is $18.74 (sweet spot $15–$100). The average incumbent carries 845 reviews — the moat a new listing must climb.