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Administrative Professional Day Gifts

Fail

Demand is soft, at -86.9% this quarter, so Administrative Professional Day Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$22K/yr90K searches / yr
90-day growth
-86.9%search demand this quarter
Competition
36%top-5 click share · 28 brands · 33 sellers

Flapen Score

Administrative Professional Day Gifts against its category

The dotted line is the Home & Kitchen average. Past it, Administrative Professional Day Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Administrative Professional Day Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Administrative Professional Day Gifts 90K times last year and spent an estimated $22K. The top 5 brands take 42% of clicks. Demand peaks in Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -86.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-86.9%
Conversion, latest week
1.4%
Market size, estimated
$22Ka year
Peak month
April290.6× the quietest month
Top search term
administrative assistant5K searches a year

02 · Price

A sale here is worth $17.54.

Listings sell for $17.54 on average, from $5.72 to $35.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.54 that is $0 to $2K a year per listing.

Average price
$17.54inside the $15 to $100 sweet spot
Price range
$5.72–$35.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #2,605 within Decorative Signs & Plaques. It carries 352 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#2,605in Decorative Signs & Plaques
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
32

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Administrative Professional Day Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

33

Top-5 brand share

42%

Top 20: 96%

Top-5 click share

36%

Top 20: 83%

Open market

53%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Administrative Professional Day Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 290.6×

Search terms

Top Administrative Professional Day Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • administrative assistant5K/yr
  • admin assistant gifts8K/yr
  • executive assistant gifts7K/yr
  • gifts for admin day7K/yr
  • admin gifts for women5K/yr
  • best administrative assistant gifts7K/yr
  • admin assistant appreciation gifts5K/yr
  • administrative professionals day8K/yr
  • happy administrative professionals day8K/yr
  • administrative professional day13K/yr

Reviews and returns

What reviews say buyers love and hate about Administrative Professional Day Gifts

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Kinda big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Administrative Professional Day Gifts questions

Answered from the same tracked data.