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Adjustable Wreath Hanger for Front Door

Fail

The top 5 products take 75% of clicks, so Adjustable Wreath Hanger for Front Door is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$96K/yr70K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
75%top-5 click share · 9 brands · 15 sellers

Flapen Score

Adjustable Wreath Hanger for Front Door against its category

The dotted line is the Home & Kitchen average. Past it, Adjustable Wreath Hanger for Front Door is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adjustable Wreath Hanger for Front Door market on Amazon at a glance

Shoppers on Amazon United States searched for Adjustable Wreath Hanger for Front Door 70K times last year and spent an estimated $96K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
10.8%
Market size, estimated
$96Ka year
Peak month
November6.8× the quietest month
Top search term
adjustable wreath hanger18K searches a year

02 · Price

A sale here is worth $12.62.

Listings sell for $12.62 on average, from $7.26 to $21.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.62 that is $6K to $9K a year per listing.

Average price
$12.62under the $15 to $100 sweet spot
Price range
$7.26–$21.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #28 within Wreath Hangers. It carries 3,518 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#28in Wreath Hangers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,518per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Adjustable Wreath Hanger for Front Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

  • Brand 128%
  • Brand 222%
  • Brand 315%
  • Brand 49%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (3 brands, 11%)

Demand

Adjustable Wreath Hanger for Front Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Adjustable Wreath Hanger for Front Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adjustable wreath hanger18K/yr
  • long wreath hanger for tall front door11K/yr
  • adjustable wreath hangers for front door11K/yr
  • extendable wreath hangers for front door10K/yr
  • long wreath hanger5K/yr
  • extra long wreath door hanger6K/yr
  • adjustable door wreath hanger5K/yr
  • adjustable wreath hanger for front door4K/yr

Reviews and returns

What reviews say buyers love and hate about Adjustable Wreath Hanger for Front Door

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Adjustability/Rotatability/Reclining”
13%of negative reviews mention “Strength”
4.2%of orders come back
“not very sturdy or stable”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adjustable Wreath Hanger for Front Door questions

Answered from the same tracked data.