action packer
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+118.8%90-day search growth — must beat 0% to launch
Avg price
Great$71.08avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$29.12–$193.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,116.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 72K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, action packer is a $37K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
action packer market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $36K–$53K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 32%
- Sponsored
- 68%
- Out of stock
- 17.4%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
92
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
11%
- Plano51%
- Sterilite13%
- Generic9%
- J TERENCE THOMPSON9%
- Rhino Trunk & Case4%
- Rubbermaid3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +118.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.8×
Top action packer search terms
- foot locker with wheels9K/yr
- footlockers for camp6K/yr
- sterilite footlocker8K/yr
- footlocker with wheels8K/yr
- footlocker trunk with wheels4K/yr
- military footlocker10K/yr
- sterilite footlocker with wheels4K/yr
- foot locker with lock9K/yr
- footlockers and trunks3K/yr
- footlocker with lock5K/yr
Top action packer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Plano Storage Trunk - 108 Quart w/ Wheels (1819) - Hunter Green
Plano$40.694.6★21,215 rev
Plano Storage Trunks
Plano$37.144.6★21,215 rev
Sterilite Wheeled Footlocker Lockable Plastic Utility Storage Container Black
Sterilite$54.864.5★1,523 rev
J TERENCE THOMPSON Mobile Storage Trunk 17-1/2 W x 37 L x 14 H
J TERENCE THOMPSON$64.154.1★51 rev
Plano Storage Trunks
Plano$55.464.6★21,215 rev
Newest
by launch date
22 Gallon Heavy Duty Plastic Wheeled Footlocker Storage Trunk Lockable with Wheels and Handle Black for Garage Basement Attic or Camping
Generic$33.322 rev
22 Gallon Extra Large Wheeled Footlocker Heavy Duty Plastic Storage Bins with Wheels and Lid Lockable Camp Trunk Container with Handle Lidded Storage Bin for Home Garage and Camping Black
Generic$41.541 rev
22 Gallon Heavy Duty Plastic Wheeled Footlocker Storage Trunk Lockable with Wheels and Handle Black for Garages Basements Attics College Dorms or Camping Trips
Generic$34.702 rev
AMPPBI 22 Gallon Large Wheeled Footlocker Heavy Duty Plastic Storage Trunk Lockable with Wheels and Handle Black
AMPPBI$30.071 rev
Sterilite 3 Pack Wheeled Footlocker 22 Gallon Plastic Storage Container with Latching Lid and Handles Black - Large Stackable Bin Home Organizer
Sterilite$135.747 rev
Trending
90-day click momentum22 Gallon Heavy Duty Plastic Wheeled Footlocker Storage Trunk Lockable with Wheels and Handle Black for Garage Basement Attic or Camping
Generic$33.323.0★
AMPPBI 22 Gallon Large Wheeled Footlocker Heavy Duty Plastic Storage Trunk Lockable with Wheels and Handle Black
AMPPBI$30.074.0★
22 Gallon Heavy Duty Plastic Wheeled Footlocker Storage Trunk Lockable with Wheels and Handle Black for Garages Basements Attics College Dorms or Camping Trips
Generic$34.702.5★
22 Gallon Extra Large Wheeled Footlocker Heavy Duty Plastic Storage Bins with Wheels and Lid Lockable Camp Trunk Container with Handle Lidded Storage Bin for Home Garage and Camping Black
Generic$41.545.0★
Sterilite 3 Pack Wheeled Footlocker 22 Gallon Plastic Storage Container with Latching Lid and Handles Black - Large Stackable Bin Home Organizer
Sterilite$135.744.6★
What buyers say about action packer
What buyers praise and complain about, mined from review topics.What buyers love
“Great storage container”
“the box seems sturdy”
“Affordable quality made product as described”
“Good value”
“Fits perfectly”
“came as advertised”
“Very durable”
“once full it's not too heavy to move”
“Great craftsmanship”
“Very Functional”
What buyers complain about
“Not very strong”
“the sizing was so far off”
“Not worth the money”
“Poor Quality”
“One wheel broke after the first use”
“not that thick either”
“Measurements in description are incorrect”
“Its not the strongest material”
“Doesn't work”
“Unfortunate design changes”
Top return reasons
Common questions
- Is action packer profitable to sell on Amazon United States?
- The niche generates $37K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +118.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the action packer niche?
- 11 brands and 92 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in action packer?
- Top complaints mined from reviews: Strength, Size-Overall, Value For Money. The return rate is 2.1%.
- When does demand for action packer peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the action packer niche?
- Listings span $29.12–$193.76; the average listing price is $71.08 (sweet spot $15–$100). The average incumbent carries 5,117 reviews — the moat a new listing must climb.