9x9 baking pan with lid
Worth a lookShows a sweet-spot price point ($22.57 avg), but a small market ($50K/yr) keeps it on the watch list.
Avg price
Great$22.57avg listing price — sweet spot $15–$100
Price range
Great$9.38–$41.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,186.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, 9x9 baking pan with lid is a $50K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
9x9 baking pan with lid market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $45K–$56K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 14.8%
- Avg brand age
- 57 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
350
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
31%
- NUTRIUPS16%
- WARMGBOXCO14%
- OXO12%
- E-far10%
- GoodCook8%
- Farberware8%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -5.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top 9x9 baking pan with lid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WARMGBOXCO 40 Pack Disposable Aluminum Pans with Lids 9x9 & 8x8 Inch
WARMGBOXCO$24.174.5★39 rev
9x9 Inch Square Baking Pan with Lid Set E-far Nonstick Square Cake Pans Metal Bakeware for Oven Cooking Lasagna Brownies Stainless Steel Core & Easy Release 4 Pieces(2 Pans+2 Covers)
E-far$24.634.6★246 rev
GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch
GoodCook$10.634.7★1,464 rev
OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue
OXO$16.624.7★331 rev
CGNWEEPS 99in Square Glass Baking Dish with lid 2.6QT Deep Square Glass Baking Pan Microwave and Oven Safe
CGNWEEPS$24.654.4★185 rev
Newest
by launch dateWARMGBOXCO 40 Pack Disposable Aluminum Pans with Lids 9x9 & 8x8 Inch
WARMGBOXCO$24.1739 rev
Vitrignis Glass Baking Dish - 2.75Qt Square 9x9 Baking Pan - Baking Pan With lid and Non-slip Mitts - Glass Baking Dishes For Oven
Vitrignis$24.7026 rev
NUTRIUPS Glass Baking Dish with BPA Free Lids Square Baking Pan with White Contrast Lid (Mustard Yellow 2 Pack 9 x 9)
NUTRIUPS$27.1996 rev
NUTRIUPS 2 Pack 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Blue 2 Pack 2.6L)
NUTRIUPS$32.94327 rev
NUTRIUPS 9 x 9 Glass Baking Dish with Lid 2 Pack Square Baking Pan Glass Casserole Dish for Oven Dishwasher Safe Baking Pan for Lasagna Risotto (Green 2 Pack 2.6L)
NUTRIUPS$31.72327 rev
Trending
90-day click momentumWARMGBOXCO 40 Pack Disposable Aluminum Pans with Lids 9x9 & 8x8 Inch
WARMGBOXCO$24.174.5★
NUTRIUPS 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Green 2.6L)
NUTRIUPS$24.394.6★
Mistari Foil Pans with Lids 9x9 Aluminum Pans with Covers Disposable Food Containers Great for Baking Cooking Heating Storing Prepping Food Silver (9x9-30 Pack with Lids)
Mistari$27.023.7★
USA Pan Bakeware Nonstick Square Cake Pan 9 Inch Aluminized Steel
USA Pan$22.644.8★
NUTRIUPS Glass Baking Dish with BPA Free Lids Square Baking Pan with White Contrast Lid (Mustard Yellow 2 Pack 9 x 9)
NUTRIUPS$27.194.8★
What buyers say about 9x9 baking pan with lid
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT BAKING PAN”
“The quality is just as it's advertised”
“Great size for my needs”
“It cleans up beautifully too”
“Worth the money”
“Nice Baking Dish”
“As advertised”
“Good non stick pan”
“Nothing flimsy”
“and durable”
What buyers complain about
“Too small”
“Kind of flimsy”
“Lid too hard to get off”
“How it breaks”
“Rust”
“The quality has gotten so much worse over the years its shocking to see how bad the coating was on it”
“This baking pan seems okay however kind of thin material”
“it also did not stick”
“Then begins to chip”
“A bit expensive”
Top return reasons
Common questions
- Is 9x9 baking pan with lid profitable to sell on Amazon United States?
- The niche generates $50K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 9x9 baking pan with lid niche?
- 19 brands and 350 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in 9x9 baking pan with lid?
- Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 2.1%.
- When does demand for 9x9 baking pan with lid peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the 9x9 baking pan with lid niche?
- Listings span $9.38–$41.02; the average listing price is $22.57 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.