9x9 baking pan
Worth a lookShows a sweet-spot price point ($29.28 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Incredible$29.28avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 693K searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$6.22–$134.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,276.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 9x9 baking pan is a $1.4M/yr Amazon United States market (693K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
9x9 baking pan market data
- Units sold / yr
- 50K–60K
- avg 1,000–1,250/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
93
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
1%
- USA Pan68%
- Farberware11%
- Martha Stewart7%
- GoodCook6%
- OXO4%
- Wilton2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top 9x9 baking pan search terms
- usa pan213K/yr
- 9x9 baking pan164K/yr
- usa pans bakeware97K/yr
- usa pans56K/yr
- 9 x 9 baking pan29K/yr
- 9 inch square baking pan23K/yr
- usa bakeware17K/yr
- usa baking pans14K/yr
- usa pan bakeware14K/yr
- 9x9 pan12K/yr
Top 9x9 baking pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Farberware Nonstick Bakeware 9x9 Baking Pan Square Cake Pan Gray
Farberware$11.274.8★5,616 rev
USA Pan Bakeware Nonstick Half Sheet Pan Baking Sheet Aluminized Steel
USA Pan$22.224.7★7,787 rev
USA Pan Bakeware Nonstick Square Cake Pan 9 Inch Aluminized Steel
USA Pan$22.644.8★1,949 rev
USA Pan Loaf Pan set 1 Lb 1 Pound
USA Pan$29.924.8★1,086 rev
Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release
Martha Stewart$8.724.6★405 rev
Newest
by launch date
OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue
OXO$16.62331 rev
Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan - Teal Durable Baking Pan for Cakes Brownies & Desserts
Martha Stewart$9.38405 rev
Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release
Martha Stewart$8.72405 rev
GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch
GoodCook$10.631,464 rev
Wilton Platinum Non-Stick Square Pan Stainless Steel 9 x 9 in.
Wilton$14.541,787 rev
Trending
90-day click momentum
USA Pan Bakeware Mini Sheet Pan Warp Resistant Nonstick Baking Pan Aluminized Steel
USA Pan$20.124.7★
USA Pan Bakeware Pullman Loaf Pan with Cover 13 x 4 inch Nonstick & Quick Release Coating Made in the USA from Aluminized Steel
USA Pan$37.084.7★
USA Pan 6 Piece Nonstick Bakeware Set
USA Pan$134.274.6★
GoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More Dishwasher Safe 8x8-Inch
GoodCook$10.634.7★
Farberware Nonstick Bakeware 9x9 Baking Pan Square Cake Pan Gray
Farberware$11.274.8★
What buyers say about 9x9 baking pan
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Baking”
“Amazing quality”
“Great pans, easy release, even cooking”
“Cleans up great”
“Good size”
“Good non stick pan”
“Definitely worth the price”
“Nice and sturdy”
“While this is a nice heavy cake pan”
“Durable and good quality”
What buyers complain about
“starting to rust”
“Too small”
“Unnecessary glue”
“How it breaks”
“Hard to clean”
“eventually the non-stick coating will flake off”
“Quality control issue”
“found them pretty expensive”
“Not dishwasher safe”
“im not very easy on my baking”
Top return reasons
Common questions
- Is 9x9 baking pan profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 9x9 baking pan niche?
- 7 brands and 93 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in 9x9 baking pan?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Adhesion/Stickiness. The return rate is 2.2%.
- When does demand for 9x9 baking pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the 9x9 baking pan niche?
- Listings span $6.22–$134.27; the average listing price is $29.28 (sweet spot $15–$100). The average incumbent carries 4,277 reviews — the moat a new listing must climb.