9x9 baking dish
Worth a lookShows a sweet-spot price point ($24.68 avg), but soft demand (-20.3% this quarter) keeps it on the watch list.
Avg price
Incredible$24.68avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$8.72–$41.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,064.97avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$179K$179K/yr · 170K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 9x9 baking dish is a $179K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
9x9 baking dish market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $197K–$247K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 10.5%
- Avg brand age
- 45 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
368
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
35%
Top 20: 85%
Open market
32%
- NUTRIUPS22%
- CGNWEEPS18%
- OXO11%
- Martha Stewart6%
- Mikasa5%
- Acshio5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top 9x9 baking dish search terms
- 9x9 baking dish65K/yr
- 9x9 glass baking dish30K/yr
- 9x9 glass baking dish with lid12K/yr
- 9x9 pyrex baking dish13K/yr
- 9 x 9 glass baking dish11K/yr
- 9x9 baking dish with lid10K/yr
- 9x9 ceramic baking dish7K/yr
- 9x9 baking pan glass5K/yr
- 9x9 casserole dish6K/yr
- glass 9x9 baking dish4K/yr
Top 9x9 baking dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CGNWEEPS 99in Square Glass Baking Dish 2.4QT Glass Baking Pan Baking Dishes for Oven
CGNWEEPS$24.484.5★235 rev
OXO Good Grips Non-Stick Pro Ceramic Coated Metal Bakeware 9 Square Cake Pan Storm Blue
OXO$16.624.7★331 rev
CGNWEEPS 99in Square Glass Baking Dish with lid 2.6QT Deep Square Glass Baking Pan Microwave and Oven Safe
CGNWEEPS$24.654.4★185 rev
NUTRIUPS Square Glass Baking Dishes Square Baking Dish Glass Baking Dish for Oven 9x9 Inch 1 Pack
NUTRIUPS$23.384.6★667 rev
Mikasa Italian Countryside Square Casserole Baker 9 Inch
Mikasa$18.624.6★187 rev
Newest
by launch date
NUTRIUPS 9 x 9 Square Glass Baking Dish with Lid 2 Pack 2.75QT LARGE and DEEP Baking Dish for Oven (Red 2 Pack 2.6L)
NUTRIUPS$32.11327 rev
NUTRIUPS Glass Baking Dish with BPA Free Lids Square Baking Pan with White Contrast Lid (Mustard Yellow 2 Pack 9 x 9)
NUTRIUPS$27.1996 rev
NUTRIUPS 2 Pack 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Blue 2 Pack 2.6L)
NUTRIUPS$32.94327 rev
NUTRIUPS 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Green 2.6L)
NUTRIUPS$24.39327 rev
Vitrignis Glass Baking Dish - 2.4Qt Square 9x9 Baking Pan - Baking Pan With Oven Mitts - Glass Baking Dishes For Oven
Vitrignis$23.8068 rev
Trending
90-day click momentumNUTRIUPS 2 Pack 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Blue 2 Pack 2.6L)
NUTRIUPS$32.944.6★
NUTRIUPS 9 x 9 Glass Baking Dish with Lid 9 x 9 Baking Pan 2.75QT LARGE and DEEP Baking Dish for Oven (Green 2.6L)
NUTRIUPS$24.394.6★
NUTRIUPS Glass Baking Dish with BPA Free Lids Square Baking Pan with White Contrast Lid (Mustard Yellow 2 Pack 9 x 9)
NUTRIUPS$27.194.8★
Martha Stewart Gallen 9 Inch Square Nonstick Carbon Steel Cake Pan Cool Grey Durable Bakeware for Even Baking and Easy Release
Martha Stewart$8.724.6★
CGNWEEPS 99in Square Glass Baking Dish 2.4QT Glass Baking Pan Baking Dishes for Oven
CGNWEEPS$24.484.5★
What buyers say about 9x9 baking dish
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great for baking”
“Great size for my needs”
“Clean up is easy”
“As described”
“Excellent value”
“great for baking, roasting and any kind of cooking”
“Very nice storage containers”
“Pan is well made and sturdy”
“very durable”
What buyers complain about
“Broken easily”
“The size isnt what I expected”
“Poor quality control”
“This baking pan seems okay however kind of thin material”
“Rust”
“Some have broke in the dishwasher”
“These break easily”
“it also did not stick”
“Lid can be hard to click on at times”
“costly”
Top return reasons
Common questions
- Is 9x9 baking dish profitable to sell on Amazon United States?
- The niche generates $179K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 9x9 baking dish niche?
- 19 brands and 368 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in 9x9 baking dish?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.5%.
- When does demand for 9x9 baking dish peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the 9x9 baking dish niche?
- Listings span $8.72–$41.02; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 1,065 reviews — the moat a new listing must climb.