Is 9x13 stainless steel baking pan profitable to sell on Amazon United States?

The niche generates $44K/yr across 26 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (44/100).

How competitive is the 9x13 stainless steel baking pan niche?

17 brands and 43 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in 9x13 stainless steel baking pan?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 3.8%.

What does it cost to enter the 9x13 stainless steel baking pan niche?

Listings span $13.08–$66.58; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.

9x13 stainless steel baking pan

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$25.24

avg listing price — sweet spot $15–$100

Price range

Great$13.08–$66.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,197.73

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 50K searches

According to Flapen's Amazon United States niche tracking, 9x13 stainless steel baking pan is a $44K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

9x13 stainless steel baking pan market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $38K–$50K; units × avg price
Conversion rate: 3.5%
Avg BSR: #84
Page quality: 0%
Prime: 96%
Sponsored: 85%
Out of stock: 8.6%
Avg brand age: 39 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

26%

Nordic Ware26%
TeamFar14%
Homikit13%
Lindy's9%
E-far7%
Tioncy5%

Demand

Weekly Amazon search volume, last 35 weeks — -16.0% search growth over the last 90 days.

Open Trend

Top 9x13 stainless steel baking pan search terms

stainless steel baking pan with lid11K/yr +12.1%0.5% conv.
9x13 stainless steel baking pan10K/yr -10.9%1.7% conv.
stainless steel cake pan with lid10K/yr -22.4%0.9% conv.
stainless steel 9x13 baking pan7K/yr -29.3%1.9% conv.
stainless steel baking pans with lids7K/yr -32.9%0.2% conv.
9 x 13 stainless steel baking pan4K/yr -36.1%1.7% conv.

All search terms

Top 9x13 stainless steel baking pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nordic Ware Classic Metal 9x13 Covered Cake Pan

Nordic Ware$19.784.5★9,942 rev

Lindys Stainless Steel 9 X 13 Inches Covered Cake Pan with Stainless Steel Lid Deep Pan for Baking Cakes Breads Casseroles Fish Vegetables and More

Lindy's$66.584.7★893 rev

Homikit 2 Pack Baking Sheet 9 x 13 Inches Stainless Steel Quarter Sheet Pan Set for Baking Cooking Toasting Metal Cookie Tray Fits Toaster Oven Non Stick & Rust Free Dishwasher Safe

Homikit$19.004.5★423 rev

Tioncy 3 Set Stainless Steel Cake Pan with Lid 13/11/9 Inch Rectangle Sheet Baking Pan with Covers Bakeware with Lids for Cakes Breads Casseroles Fish Vegetables and More

Tioncy$40.124.6★111 rev

TeamFar 9.8x12.5 Baking Pan Stainless Steel Cake Brownie Pan for Oven

TeamFar$19.084.6★724 rev

Newest

by launch date

E-far Lasagna Pans with Lids Stainless Steel Rectangular Cake Baking Pan w/Cover 12x9x2 Brownie Casserole Oven Tray Sheet Heavy Duty Metal Bakeware Anti-Rust & Dishwasher Safe Set of 2

E-far$26.561 rev

2mo ago

Bitwav Extra Deep Stainless Steel Lasagna Pan with Loop Handles & Lid 14 x 9.9 x 4 Inch 6.3 QT Large Casserole Baking Dish Oven Safe Heavy Duty Baking & Roasting Pan for Meal Prep & Storage

Bitwav$30.4425 rev

4mo ago

ACTUKSX Stainless Steel Baking Pan with Lid 2-Pack Rectangular Cake Pan Set Non-Toxic & Heavy Duty Metal Bakeware for Brownie Lasagna Casserole Roasting Dishwasher Safe

ACTUKSX$25.682 rev

4mo ago

TeamFar Stainless Steel Lasagna Pan with Lid 12.4x9.8x2 Inch Baking Pan

TeamFar$15.2519 rev

5mo ago

Afcabakila stainless steel baking pans stainless steel cake pan baking pans set bakings pan with lid 13/11/9Inch Set of 3 Large Cake Panss for Cakes Breads Casseroles Fish Vegetable

Afcabakila$36.222 rev

5mo ago

What buyers say about 9x13 stainless steel baking pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking12%

“Pan bake a cake nicely”

Quality-Overall12%

“Quality pan”

Size-Overall10%

“Good size”

Ease Of Cleaning9%

“Cleans well”

Cooking Experience9%

“Great pans”

Advertised Vs Actual Product5%

“Exactly as shown”

Value For Money5%

“Good value”

Strength3%

“Not flimsy at all”

Ease Of Use2%

“So convenient”

Non-Stick Coating2%

“very nice nonstick”

What buyers complain about

Size-Overall15%

“Wrong size”

Quality-Overall9%

“The quality has gotten so much worse over the years its shocking to see how bad the coating was on it”

Ease Of Use9%

“Lid was hard to remove at first”

Thickness8%

“Not at all like the thicker”

Dishwasher Safe5%

“tarnished bad in dishwasher”

Durability5%

“will continue to break all around”

Rusts/Corrodes4%

“This rust”

Advertised Vs Actual Product3%

“The product description is clearly a DELIBERATE MISINFORMATION TO LURE CUSTOMERS TO BUY A HORRIBLE PRODUCT that is not the product it has described”

Weight Heavy2%

“I do wish it was a little heavier”

Material Quality2%

“Cheap materials, poor quality”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product7%

Quality-Overall4%

Thin4%

Value For Money4%

Material Quality4%

Ease Of Use3%

Thickness3%

Scratch Resistance2%

Strength2%

Common questions

Is 9x13 stainless steel baking pan profitable to sell on Amazon United States?: The niche generates $44K/yr across 26 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (44/100).
How competitive is the 9x13 stainless steel baking pan niche?: 17 brands and 43 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in 9x13 stainless steel baking pan?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 3.8%.
What does it cost to enter the 9x13 stainless steel baking pan niche?: Listings span $13.08–$66.58; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 1,198 reviews — the moat a new listing must climb.