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9x13 Frame

Fail

Shoppers spend an estimated $73K a year here, so 9x13 Frame is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$73K/yr65K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
62%top-5 click share · 13 brands · 19 sellers

Flapen Score

9x13 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 9x13 Frame is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9x13 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 9x13 Frame 65K times last year and spent an estimated $73K. The top 5 brands take 74% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
8.2%
Market size, estimated
$73Ka year
Peak month
December1.3× the quietest month
Top search term
9x13 frame24K searches a year

02 · Price

A sale here is worth $13.87.

Listings sell for $13.87 on average, from $6.73 to $34.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.87 that is $3K to $7K a year per listing.

Average price
$13.87under the $15 to $100 sweet spot
Price range
$6.73–$34.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #245 within Picture Frames. It carries 6,933 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#245in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,933per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top 9x13 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

  • Brand 140%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

9x13 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 9x13 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 9x13 frame24K/yr
  • 9x13 picture frame12K/yr
  • 9 x 13 frame6K/yr
  • 13x9 picture frame6K/yr
  • 13x9 frame6K/yr
  • 9 x 13 picture frame4K/yr
  • 9x13 frame with mat4K/yr
  • 13 x 9 frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 9x13 Frame

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Frame Quality”
50%of negative reviews mention “Quality-Overall”
4.8%of orders come back
“Cheap, dont buy”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 9x13 Frame questions

Answered from the same tracked data.