9x13 frame
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.73–$34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad6,932.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, 9x13 frame is a $73K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
9x13 frame market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $83K–$111K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 15.7%
- Avg brand age
- 46 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
20%
- Fxojyvo40%
- upsimples11%
- A PLUS MAX9%
- Picrit8%
- MOUDAMION7%
- JDZIVTOP6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top 9x13 frame search terms
- 9x13 frame24K/yr
- 9x13 picture frame12K/yr
- 9 x 13 frame6K/yr
- 13x9 picture frame6K/yr
- 13x9 frame6K/yr
- 9 x 13 picture frame4K/yr
- 9x13 frame with mat4K/yr
- 13 x 9 frame4K/yr
Top 9x13 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fxojyvo 9x13 Picture Frame for Photo Poster Horizontally/Vertically
Fxojyvo$6.734.6★1,785 rev
Fxojyvo 9x13 Picture Frame Set of 2 Black Engineered Wood Wall Hanging
Fxojyvo$8.174.3★1,730 rev
A PLUS MAX 9x13 Picture Frame Set of 2 Black Light Weight Wall Mount
A PLUS MAX$7.914.3★5,940 rev
upsimples 9x13 Frame Display Pictures 6x9 with Mat or 9 x 13 Without Wall Hanging Photo Frames Black 1 Pack
upsimples$7.514.5★41,299 rev
Picrit 9x13 Picture Frame Photo Frame for Wall Mounting Display Brown
Picrit$12.404.5★5,477 rev
Newest
by launch dateupsimples 9x13 Frame Display Pictures 6x9 with Mat or 9 x 13 Without Wall Hanging Photo Frames Black 1 Pack
upsimples$7.5141,299 rev
9x13 Picture Frame USA-Sourced Walnut Wood Photo Frames with HD Tempered Glass Handcrafted Rounded Corner 9 x 13 Wooden Frame Matted to 7x11 Photos 9x13 Frames Tabletop or Wall Display
Fun Memories$34.08355 rev
upsimples 10x13 Picture Frames Display Pictures 9x12 with Mat or 10 x 13 Without Wall Hanging Photo Frame Black 1 Pack
upsimples$8.0841,299 rev
Vittanly 9x13 Picture Frame for Wall or Tabletop Black
Vittanly$9.023,625 rev
JDZIVTOP 9x13 Picture Frame Distressed Gray Rustic 13x9 Picture Frame Grey Pic Poster Frame 9 by 13 Gallery Family Portrait Photo Frame Horizontal and Vertical Display for Wall Hanging/Tabletop
JDZIVTOP$13.012,984 rev
Trending
90-day click momentumupsimples 9x13 Frame Display Pictures 6x9 with Mat or 9 x 13 Without Wall Hanging Photo Frames Black 1 Pack
upsimples$7.514.5★
9x13 Picture Frame USA-Sourced Walnut Wood Photo Frames with HD Tempered Glass Handcrafted Rounded Corner 9 x 13 Wooden Frame Matted to 7x11 Photos 9x13 Frames Tabletop or Wall Display
Fun Memories$34.084.7★
Heimlove 9x13 Picture Frames Solid Oak Wood 13 x 9 Photos Frame with Tempered Glass Wall Gallery Poster Frame with No Mat Horizontal and Vertical for Wall Mounting Home Office Decoration Walnut Color
Heimlove$26.494.7★
Vittanly 9x13 Picture Frame for Wall or Tabletop Black
Vittanly$9.024.6★
Americanflat 9x13 Picture Frame - Slim Molding - Black
Americanflat$12.084.6★
What buyers say about 9x13 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Nice frame”
“I actually really like the plastic instead of glass, which is less expensive, lighter, and easier to maintain”
“do the work”
“Fit perfectly”
“This is a super lightweight inexpensive frame”
“Great Looking Frames at an Affordable Price”
“Super light and very durable”
“Great product”
“Easy to put pictures in and hang”
What buyers complain about
“Cheap, dont buy”
“VERY thin”
“Smaller than 10x13”
“Frame interior was just shy of 10x13”
Top return reasons
Common questions
- Is 9x13 frame profitable to sell on Amazon United States?
- The niche generates $73K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the 9x13 frame niche?
- 13 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in 9x13 frame?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 4.8%.
- When does demand for 9x13 frame peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the 9x13 frame niche?
- Listings span $6.73–$34.08; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 6,933 reviews — the moat a new listing must climb.