Is 9x13 crockpot slow cooker profitable to sell on Amazon United States?

The niche generates $19K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (31/100).

How competitive is the 9x13 crockpot slow cooker niche?

11 brands and 45 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in 9x13 crockpot slow cooker?

Top complaints mined from reviews: Size-Overall, Cooking Experience, Heating. The return rate is 4.0%.

When does demand for 9x13 crockpot slow cooker peak?

Demand peaks in Nov–Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the 9x13 crockpot slow cooker niche?

Listings span $39.55–$128.76; the average listing price is $70.42 (sweet spot $15–$100). The average incumbent carries 1,591 reviews — the moat a new listing must climb.

9x13 crockpot slow cooker

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Avg price

Great$70.42

avg listing price — sweet spot $15–$100

Price range

Good$39.55–$128.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,590.58

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-25.8%

90-day search growth — must beat 0% to launch

Market size

Bad$19K

$19K/yr · 107K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, 9x13 crockpot slow cooker is a $19K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

9x13 crockpot slow cooker market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $70K–$88K; units × avg price
Conversion rate: 0.3%
Avg BSR: #89
Page quality: 0%
Prime: 96%
Sponsored: 67%
Out of stock: 7.7%
Avg brand age: 47 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

INDY VAC33%
MAGNIFIQUE EXPERIENCE DELIGHT31%
Megachef11%
West Bend8%
Presto5%
Crock-Pot4%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Open Trend

Top 9x13 crockpot slow cooker search terms

rectangle crockpot20K/yr -24.1%0.4% conv.
square crockpot14K/yr -44.4%0.9% conv.
casserole crockpot 9x1315K/yr -39.6%1.2% conv.
rectangle crock pot9K/yr -7.6%1.0% conv.
9x13 crockpot11K/yr -13.0%0.8% conv.
rectangular crockpot8K/yr -23.8%1.1% conv.
square crock pot6K/yr -11.8%0.3% conv.
rectangle slow cooker7K/yr -18.6%0.3% conv.
rectangular crock pot4K/yr -6.4%0.4% conv.
9x13 crockpot slow cooker2K/yr +140.8%0.6% conv.

All search terms

Top 9x13 crockpot slow cooker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

[NEW] MAGNIFIQUE 4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Red

MAGNIFIQUE EXPERIENCE DELIGHT$53.214.6★832 rev

4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Black

INDY VAC$55.904.6★81 rev

4 Quart Casserole Programmable Slow Cooker with Ceramic Baking Dish - Perfect Kitchen Small Appliance for Family Dinners Oven Safe and Durable Bakeware for Lasagna Roasts Black

INDY VAC$82.174.4★214 rev

West Bend Versatility Slow Cooker Large Capacity Non-stick Cooking Vessel & Variable Temperature Heating Base Includes Travel Lid and Storage Bag Range and Oven-Safe Cooking Pot 5-Quart Silver

West Bend$64.964.3★2,978 rev

MegaChef 3.5 Quart Rectangle Casserole Slow Cooker with 3 Temperature Settings Carry Handles and Locking Tempered Glass Lid (Turquoise)

Megachef$46.434.5★95 rev

Newest

by launch date

Slow Cooker 304 Stainless Steel Electric Slow Cooker with Locking Lid Non-Toxic&Dishwasher Safe Low/High/Warm Modes Square Design for Couples and Families(Black 3.5 Qt)

Kozeewarm$42.478 rev

3mo ago

4-Quart Slow Cooker with Casserole Manual Warm Setting - Perfect Kitchen Small Appliance for Family Dinners Dishwasher Safe Crock Oatmeal

INDY VAC$60.681 rev

6mo ago

MegaChef 3.5 Quart Rectangle Casserole Slow Cooker with 3 Temperature Settings Carry Handles and Locking Tempered Glass Lid (Purple)

Megachef$49.9695 rev

8mo ago

Slow Cooker 10-Quart - PFOA-Free Ceramic Coating Oven Safe to 450F | Keep Warm Function for Large Family Gatherings (Includes Silicone Spoon)

AUTUCU$122.90199 rev

1y ago

bella 6.0 QT Multi-Cooker Ceramic Nonstick Coating 4-in-1 Versatility 4 cooking functions Slow Cook Sear Saute Steam Serves 7 people Dishwasher Safe Pot & Tempered Glass Lid Tangle Free Cord Wrap Oatmilk

BELLA$84.7946 rev

1y ago

What buyers say about 9x13 crockpot slow cooker

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Love this size”

Cooking Experience12%

“The food comes out so good”

Ease Of Cleaning8%

“cleans up well”

Ease Of Use6%

“Easy to use”

Quality-Overall6%

“The build quality feels solid and reliable, and it has quickly become a regular part of my kitchen routine”

Value For Money5%

“Good value”

Advertised Vs Actual Product4%

“Works exactly as advertised”

Heating3%

“The cooker heats evenly”

Design-Overall2%

“Its sleek looking”

Weight Light2%

“So much lighter than my big old crock pots, great size, works perfect”

What buyers complain about

Size-Overall12%

“really too large”

Cooking Experience11%

“Took longer then expected cook time”

Heating9%

“It just doesn't heat well”

Quality-Overall5%

“Bad Quality”

Durability5%

“it recently broke”

Non-Stick Coating3%

“Coating flakes off easily”

Weight Heavy3%

“This item is quite heavy”

Temperature Control3%

“No temperature control”

Value For Money2%

“$84 piece of garbage”

Heat Resistance2%

“Not hot enough”

Top return reasons

Size-Overall42%

Heating10%

Functionality-Overall7%

Advertised Vs Actual Product6%

Value For Money6%

Weight Heavy3%

Product Condition3%

Adhesion/Stickiness2%

Scratch Resistance2%

Color2%

Common questions

Is 9x13 crockpot slow cooker profitable to sell on Amazon United States?: The niche generates $19K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (31/100).
How competitive is the 9x13 crockpot slow cooker niche?: 11 brands and 45 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in 9x13 crockpot slow cooker?: Top complaints mined from reviews: Size-Overall, Cooking Experience, Heating. The return rate is 4.0%.
When does demand for 9x13 crockpot slow cooker peak?: Demand peaks in Nov–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the 9x13 crockpot slow cooker niche?: Listings span $39.55–$128.76; the average listing price is $70.42 (sweet spot $15–$100). The average incumbent carries 1,591 reviews — the moat a new listing must climb.