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9x13 Baking Pan Glass

Fail

The top 5 brands take 96% of clicks, so 9x13 Baking Pan Glass is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$320K/yr281K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
67%top-5 click share · 7 brands · 390 sellers

Flapen Score

9x13 Baking Pan Glass against its category

The dotted line is the Home & Kitchen average. Past it, 9x13 Baking Pan Glass is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 9x13 Baking Pan Glass market on Amazon at a glance

Shoppers on Amazon United States searched for 9x13 Baking Pan Glass 281K times last year and spent an estimated $320K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
4.1%
Market size, estimated
$320Ka year
Peak month
December4.4× the quietest month
Top search term
pyrex 9x13 baking dish with lid38K searches a year

02 · Price

A sale here is worth $27.51.

Listings sell for $27.51 on average, from $14.85 to $44.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $27.51 that is $7K to $14K a year per listing.

Average price
$27.51inside the $15 to $100 sweet spot
Price range
$14.85–$44.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #35 within Bakers & Casseroles. It carries 4,403 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
93%
Out of stock, average day
11.4%
Average rank
#35in Bakers & Casseroles
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,403per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top 9x13 Baking Pan Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

390

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 210%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

9x13 Baking Pan Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top 9x13 Baking Pan Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pyrex 9x13 baking dish with lid38K/yr
  • pyrex 9x1328K/yr
  • pyrex colors17K/yr
  • pyrex glass baking dish with lid14K/yr
  • glass baking set15K/yr
  • 9x13 pyrex baking dish17K/yr
  • pyrex baking dish 9x1316K/yr
  • glass cake pan with lid12K/yr
  • glass 9x13 baking dish with lid13K/yr
  • pyrex 9x13 baking dish13K/yr

Reviews and returns

What reviews say buyers love and hate about 9x13 Baking Pan Glass

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
5.7%of orders come back
“Quality control concern”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 9x13 Baking Pan Glass questions

Answered from the same tracked data.