9x13 baking pan glass
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.51avg listing price — sweet spot $15–$100
Price range
Incredible$14.85–$44.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$320K$320K/yr · 281K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,403.07avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 9x13 baking pan glass is a $320K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
9x13 baking pan glass market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $275K–$344K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 47%
- Out of stock
- 11.4%
- Avg brand age
- 44 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
390
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
2%
- Pyrex72%
- M MCIRCO10%
- OXO8%
- Amazon Basics4%
- KOMUEE3%
- ums2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -9.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
Top 9x13 baking pan glass search terms
- pyrex 9x13 baking dish with lid38K/yr
- pyrex 9x1328K/yr
- pyrex colors17K/yr
- pyrex glass baking dish with lid14K/yr
- glass baking set15K/yr
- 9x13 pyrex baking dish17K/yr
- pyrex baking dish 9x1316K/yr
- glass cake pan with lid12K/yr
- glass 9x13 baking dish with lid13K/yr
- pyrex 9x13 baking dish13K/yr
Top 9x13 baking pan glass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pyrex Deep 9x13-Inch Glass Baking Dish with Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container
Pyrex$25.804.7★9,028 rev
Pyrex Colors Tinted (9x13) Glass Baking Dish with BPA-Free Lid Oblong Bakeware Glass Pan For Casserole & Lasagna Dishwasher Freezer Microwave and Pre-Heated Oven Safe Smoke
Pyrex$19.714.7★1,702 rev
8-Piece Deep Glass Baking Dish Set with Plastic lids Rectangular Glass Bakeware Set with Lids Baking Pans for Lasagna Leftovers Cooking Kitchen Freezer-to-Oven and Dishwasher Gray
M MCIRCO$38.094.4★8,366 rev
OXO Good Grips Freezer-to-Oven Safe 3 Qt Glass Baking Dish with Lid 9 x 13
OXO$21.674.7★6,268 rev
Pyrex 233 3-Qt Dish & 233-PC Red Lid (2-Pack) - Made in USA
Pyrex$30.314.7★2,194 rev
Newest
by launch date
Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Bakeware Set Borosilicate Glass Oven-Safe up to 752F Non-Slip and Stackable Dishwasher-Safe Linen Gray
Amazon Basics$30.80350 rev
Pyrex Basics 3 QT Glass Baking Dish With Plastic Lid Casserole Dish Glass Food Container Oven Freezer And Microwave Safe Clear Container
Pyrex$17.9014,311 rev
Pyrex Colors Tinted (9x13) Glass Baking Dish with BPA-Free Lid Oblong Bakeware Glass Pan For Casserole & Lasagna Dishwasher Freezer Microwave and Pre-Heated Oven Safe Smoke
Pyrex$19.711,702 rev
Pyrex Deep Glass Baking Dish with Plastic Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container 7x11
Pyrex$14.859,028 rev
Ums 4-Qt (16 x 11 x 2) Glass Baking Dishes for Oven Glass Oven Pan & Tray Bakeware Borosilicate Glass Casserole Dish Cookware Microwave & Oven-Safe Clear Bakeware
ums$33.48173 rev
Trending
90-day click momentum
Pyrex Basics 3 Quart Glass Oblong Baking Dish Clear 8.9 Inch X 13.2 Inch - 3 Qt
Pyrex$15.934.7★
Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Bakeware Set Borosilicate Glass Oven-Safe up to 752F Non-Slip and Stackable Dishwasher-Safe Linen Gray
Amazon Basics$30.804.7★
Ums 4-Qt (16 x 11 x 2) Glass Baking Dishes for Oven Glass Oven Pan & Tray Bakeware Borosilicate Glass Casserole Dish Cookware Microwave & Oven-Safe Clear Bakeware
ums$33.484.5★
Pyrex 233 3-Qt Dish & 233-PC Red Lid (2-Pack) - Made in USA
Pyrex$30.314.7★
KOMUEE 8 Pieces Glass Baking Dish with Lids Rectangular Glass Baking Pan Bakeware Set with Lids Baking Pans for Lasagna Leftovers Cooking Kitchen Fridge-to-Oven Gray
KOMUEE$32.874.4★
What buyers say about 9x13 baking pan glass
What buyers praise and complain about, mined from review topics.What buyers love
“Quality cookware”
“Good size”
“Exactly what I needed”
“Good for baking”
“Good price”
“Good product for cooking”
“Love it, bought it as a gift”
“The glass feels sturdy”
“It cleans up nicely”
“Very useful”
What buyers complain about
“Quality control concern”
“Broken easily”
“Is NOT true to size”
“the size was not as advertised”
“part of the handle came chipped 😞 almost cut my finger”
“very thin inside”
“so are very difficult to snap on”
“Send me a used broken one”
“Bit expensive,”
“It looks dirty”
Top return reasons
Common questions
- Is 9x13 baking pan glass profitable to sell on Amazon United States?
- The niche generates $320K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the 9x13 baking pan glass niche?
- 7 brands and 390 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in 9x13 baking pan glass?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 5.7% — above our launch gate.
- When does demand for 9x13 baking pan glass peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the 9x13 baking pan glass niche?
- Listings span $14.85–$44.43; the average listing price is $27.51 (sweet spot $15–$100). The average incumbent carries 4,403 reviews — the moat a new listing must climb.